Email: Your Secret Weapon in the Digital Media Mix

With all the shiny objects in search and social media, it’s easy for companies to overlook email marketing. Merkle’s Jose Cebrian explains why that’s a mistake, highlighting how companies are building relationships and driving revenue more efficiently than ever through email and automation. Building on that foundation, Portland Localist’s Lynnette Fusilier will show you how to take your email marketing program beyond basic brand awareness, helping you focus on the human relationships at the center of your business’ success.

Topic Level: Everyone

SPEAKERS:

Jose Cebrian Merkle

Lynnette Fusilier Portland Localist

Moderator: David Mihm – Tidings

ACTIONABLE ANALYTICS

Map out a strategy by leveraging your search analytics data. In this session you’ll learn how to understand and develop a framework to find and test your results, and learn how to get actionable insights from your data.

Topic Level: Everyone

SPEAKERS:

Leslie To 3Q Digital

Dave Roth Emergent Digital

Moderator: Anna Hutson – Avenue

Catching the Buzz: Lifestyle Marketing Lessons From the Worlds of Beer and Cannabis

Marketing opportunities abound in the exploding lifestyle categories of beer and cannabis (especially here in Portland). Like any online gold rush, these opportunities come with a myriad of competitors and challenges. Listen to Rebecca and Mark’s experience in growing brands in these segments, and how it might inform your next marketing leap.

Topic Level: Everyone

SPEAKERS:

Rebecca Kelley Leafly

Mark Knowles The Growler Guys

Moderator: Matthew Brown – Freelancer

Voice Search & Social: Changing The Face of Digital Marketing

Want to learn about the biggest changes coming in the world of digital marketing? Two of the biggest are: (1) the explosive growth of voice search and voice driven devices, and: (2) the changing face of social media. This session will cover the critical changes happening on platforms like Facebook and Reddit, and how they create a new landscape of opportunities in social, as well as how the world of voice will transform the way you acquire new customers for your business. Brent & Eric will not only lay out how the market landscape if changing in these areas, but how you set yourself up for success as these changes unfold. There’s one thing left to say… “Alexa, Bookmark this session.”

Topic Level:  Intermediate to Advanced

SPEAKERS:

Brent Csutoras PeakActivity

Eric Enge Stone Temple Consulting

Moderator: Scott Fish – 32° Digital

Enterprise SEO: The Forecast for 2018

It seems like we say this every year, but the rapid rate of change in 2017 caused no small amount of hand-wringing on big SEO teams. William and Caleb are here to talk about which SEO efforts are the same as ever, and which Google changes should change your team’s direction right now.

Topic Level: Advanced

SPEAKERS:

William Sears Disney

Caleb Donegan Vacasa

Moderator: Matthew Brown – Freelancer

How do links work in a post Penguin 4.0 world?

In this session you will learn about why links are important for SEO and what has changed in their use over the last few years. Are links still important? If so, how do you get them? This session includes an interactive discussion in which you will learn how to tell whether a link is a good one or one that is likely to be considered unnatural by Google.

Topic Level: Everyone

SPEAKERS:

Kristine Schachinger Sites Without Walls

Marie Haynes Marie Haynes Consulting Inc.

Moderator: Alan George – Columbia Steel Casting Co., Inc.

When Worlds Collide: Paid Search on Marketplaces – presented by Elizabeth Marsten

It’s no secret that Amazon has been making aggressive moves into monetizing their own properties into advertising machines and now everyone wants to be there. Which of course brings up questions like where does the budget come from? Who does the work? Is it the same? What shouldn’t I re-use from search? How do we measure success? And of course – how can I charge for it? Avoid burning up on entry and take a ride through marketplace paid search with an eye towards search engine marketing.

How to Make Competitive Intelligence a Strategic Asset – presented by Matt Van Wagner

Sports teams scout opponents to know what to expect in the next game.  It’s no different for SEO, SEM and social digital marketers.  We want to know as quickly as possible when competitors launch new campaigns, products/services, and ideally, identify threats before they are launched. In this session we’ll show you what signals to watch, how to gather, sift-through and organize competitive data, and what online tools and resources you’ll want to have at hand.

Topic Level: Intermediate to Advanced

SPEAKERS:

Moderator: Dan Sundgren – FreeGren Digital

Facebook Advertising

These two master tacticians and their companies have spent millions on Facebook ads for their clients, with industry award winning success. Even If you’re already an expert in Facebook ads, we guarantee you’ll still walk away with actionable tips and a renewed enthusiasm for the platform. You’ll likely learn concepts that you havent even imagined were possible.  Don’t miss this.

Topic Level: Advanced

SPEAKERS:

Marty Weintraub Aimclear®

Will Scott Search Influence

Moderator: Scott Hendison

Campaign Structure & Targeting for Maximizing Efficiency

If you’ve ever done PPC marketing, you know that some of the biggest hurdles are budgets, targeting and efficiency. In this session, Ada and Michelle will discuss how to maximize small budgets while scaling your campaigns, as well as proper audience targeting and how to structure your campaigns to reach that audience as efficiently as possible, while driving the best results.

Topic Level: Everyone

SPEAKERS:

Moderator: Robert Frost – RPerro Media

Mobile Trends: From SEO to User Experience

In this session you will get a deeper understanding of current and upcoming mobile trends that may impact your business. With Google’s recent announcement of its mobile-first index digital marketers are scrambling to make sure they are prepared. We’ll discuss what you should and shouldn’t do to make sure you’re getting the most out of your mobile strategy.

Topic Level: Intermediate

SPEAKERS:

Eli Schwartz SurveyMonkey

Natalie Aller 3Q Digital

Moderator: Kevin Getch – Webfor

Local SEO in 2018 & Beyond

Thought it was enough to claim your Google Business Listing? The work doesn’t stop there. Google’s approach to SMB’s & “local” search results have evolved so much and that it’s tough to keep up. Google is more focused than ever to keep searchers ON Google instead of sending them to your website. How do business owners deal with that?  Forget what you know about Local SEO. Our panelists are going to cover what’s happening today and what you can do to get a leg up on the competition. We will dive into current ranking factors for local SEO, and updating your strategy to incorporate engagement signals for optimal results.

Topic Level: Intermediate

SPEAKERS:

Dana DiTomaso Kick Point

Dan Leibson Local SEO Guide

Moderator: Ben Lloyd – Odysys

COMMUNITY SPEAKERS (voted to speak at Engage by SEMpdx members)

PR Your Way to the Top of Google (presented by Amy Rosenberg) – Earned media can do wonders for SEO and reputation management. This crash course in digital PR will help you efficiently gain quality links. Do you have to call a reporter? Run a press conference? Hire an expensive PR firm? No! Amy Rosenberg of the digitally-focused PR firm Veracity will run through some easy, actionable PR tips as they relate to SEO.

Impactful SEO in 33 Minutes a Day (presented by Christian Bullock) – Learn about a proven process I created so I could maintain effective, impactful SEO for my clients in only 33 minutes a day. You’ll hear about how I focused on a specific aspect to SEO on each weekday, the resources and tools I used, and the essentials for growing organic search visibility for any website.

Topic Level: Everyone

SPEAKERS:

Amy Rosenberg Veracity

Christian Bullock MKG Marketing Inc

Moderator: Ryan Campbell – ProSites