Engage VIRTUAL Conference 2021 Agenda

Virtual Stage

Welcome/logistics

Virtual Stage

Morning Keynote

Speaker:

• Wil Reynolds – Seer Interactive

Session Description:

How to be relevant in digital marketing for the next 10 years

I will show you how to get data, slice data, turn insights into action and how that will mitigate risk for you and your clients, as well as find pockets of opportunity your competitors don’t know exist.

Virtual Main Stage

Sponsor Promo

Virtual Stage

Paid Social

Speakers:

• Ashley (Ward) Segura – Top Hat Rank

Session Description:

Virtual Stage

Sponsor Promo

Virtual Stage

Paid Ads 

Speakers:

• Navah Hopkins  – Henessey Digital

Session Description:

Man vs. Machine: How to Remain Relevant In An Automated World

We live in an automated world, and the practitioners who will thrive already embrace a degree of that automation. In this data driven and action item packed session, attendees will learn:

• What tasks are safe to delegate to automation (bidding, rules, some extensions), and which tasks should stay in human hands (testing, creative, keyword/audience analysis).
• A clear “if/then” guide to all automation settings (goals, bidding, creative, and rules) and how/when to opt in and out of them.
• How to learn from AI/automation via dynamic search ads (DSA) and network generated audiences like in-market, so you can conduct data driven query and auction price analysis.

Virtual Stage

Networking break/sponsor visit

Virtual Stage

Brand MarketingPaid Ads 

Speakers:

• Duane Brown – Take Some Risk

Session Description:
Snap Ads: Learn Why It’s Every Brand’s Secret Growth

Over 38% of Snap’s audience doesn’t use Instagram in a given day. If you want to invest your ad dollars outside Facebook, this session will help you launch your first campaign. 229 million users on Snap can’t be wrong.

Virtual Stage

Sponsor promo

Virtual Stage

Video

Speakers:

• Bryant Garvin – Groove Life

Session Description:

Why Pay for Non-Brand Search When You Can Dominate with Video?

Advertising on non-brand search and shopping is one of the first channels most marketers invest in to drive growth. Why wouldn’t you invest there first? You would have to be stupid! I mean people searching for non-brand and category keywords are clearly interested in and looking for what you are selling right?

By the time Bryant is done sharing the growth stories of Purple & Groove Life you will likely leave the room wondering why more people aren’t skipping the highly competitive SERP and jumping straight into video to grow their brands & revenue. While the growth he will share is impressive, the fact that both of these brands achieved it without outside investment is even more impressive. You will walk away both inspired, and with tactical tips you can take back to the office to implement.

Virtual Stage

Break

Virtual Stage

Paid

Speaker:

• AJ Wilcox  – B2LInked

Session Description:

Linked-in Ads

Join AJ Wilcox as he dives into the particulars of what makes LinkedIn a great opportunity for your business.

Whether B2C or B2B, you’ll learn what you need to have in place to drive awareness, leads and sales, including which ad formats you should use, pro-level targeting tips, which calls to action convert, and more.

Virtual Stage

Sponsor Promo

Virtual Stage

Paid

Speaker:

• Akvile DeFazio – AKvertise

Session Description:

• who to effectively target at various parts of the funnel
• creative custom audiences to expand your reach
• about the CCPA and how to still reach California users
• how to leverage weather-based targeting
• and more!

Networking Room

Networking

Virtual Stage

Paid

Speaker:

• Frederick Vallaeys – Optmyzr

Session Description:

Unlevel the Playing Field – How to take back control of PPC in an automated world

Automation in PPC has become unavoidable and while it can almost always help save time, automations created by the ad engines can leave sophisticated advertisers with less control. But fret not, there is a way to take back control, called ‘Automation Layering’.

Learn how creating simple automations delivers checks and balances on Microsoft and Google. You’ll gain back control and gain an advantage over advertisers who rely solely on the tools provided by the engines.

Virtual Stage

Sponsor Promo

Virtual Stage

Paid
Speaker:

• Mellissa Jensen – Cisco Systems

Session Description:

 Moving Up The Search Maturity Curve: Becoming an SEO Native Organization

How can SEO lead a digital experience? We have all heard time and again that SEO is important, SEO is critical to any digital experience, SEO drives high engagement, make your content SEO friendly, user-friendly, mobile friendly. But what does it take to actualize this? How do you move Search from tactics to strategy, leading experiences so that customers always do come first?

This session will showcase how Cisco Systems used insights from Search to lead a digital transformation from the beginning planning stages, through to design, and finally execution.

Virtual Stage

Sponsor Promo

Virtual Stage

Social

Speaker:

• Lauren Teague –  Convince & Convert

Session Description:

The Virtual Content Team Toolkit 

When working from home is the new norm and all collaboration is virtual, teams must rely even more on tools to help execute great content. Discovery the software, apps, and organization systems industry leaders are using to be successful today.

Virtual Stage

Day Wrap Up

Virtual Stage

Virtual Stage

Keynote

Speaker:

• Marcus Harvey – Portland Gear/Portland Diamond Project

Virtual Stage

Sponsor Promo

Virtual Stage

SEO

Speakers:

• Arsen Rabinovich – Top Hat Rank

Session Description:

Triage and Diagnosis of SEO Issues.

This tactical presentation will walk you through tools, processes and procedures for assessing symptoms related to declines in organic traffic referrals and search engine positions.  And will deep-dive into actionable techniques that will get you on your way to recovery.

Virtual Stage

Sponsor Promo

Virtual Stage

SEO (Audience) 

Speakers:

• Leslie To – 3QDigital

Session Description:

Worst SEO Mistakes Brands Are Still Making in 2020 –

One of the hottest questions that came up during the 2020 planning cycle (and the past couple of planning cycles) was, “How do we continue to drive incremental SEO growth in the crowded SERP landscape?” In almost every vertical, the SERP is getting more competitive. Position #1 and, in some cases, Position #0 don’t matter nearly as much as they used to. And, for some verticals, the trend will only become more egregious.

In this session, we’ll talk about what can you do to fight click attrition, how and where should you even focus your budget, and what mistakes should you avoid to prevent your future self from falling into this trap again.

Virtual Stage

Networking break/sponsor visit

Virtual Stage

Branding

Speaker:

• Joel Klettke

Session Description:
Brand Marketing

Positioning a brand is hard. But positioning a beloved, multi-billion-dollar brand AND revamping their entire marketing site on a two-month deadline? Impossible. And yet, not only did it happen: the company’s conversions doubled!

In this session, Joel Klettke walks through the customer-driven process behind HubSpot’s massive messaging revamp and shares how you can use the same process to help the brands you work with convert better.

Virtual Stage

Break

Virtual Stage

Branding

Speaker:

• Matthew Clyde – Ideas Collide

Session Description:

Shelter in the Storm — Investing in Culture and Leadership to Strengthen Your Brand in Disruptive Times

In times of great disruption, some brands retreat while others step up, strengthen their core, lead out and continue to stay visible to their customers and advocates. Which brand are you? Which brand do you want to be?

In this session, Matthew Clyde will share 25 years of experience in branding and marketing amid similar turbulent times and will share ideas, inspirations and recommendations on how to weather the storm as a brand and marketing leader to come out stronger on the other side. Topics and key points will include:

• Leadership skills we all must utilize to weather the turbulent times
• How to build and maintain a strong brand for your organization or your client in challenging times
• Why investing NOW in your brand can set you up for long-term success
• How you can leverage new technologies and tools to connect with your audiences, coworkers, employees and clients
• Core marketing strategies and tactics to use across all channels during the COVID era and post COVID era

Virtual Stage

Sponsor Promo

Virtual Stage

SEO

Speaker:

• Ruth Burr-Reedy – Upbuild

Session Description:

Natural Language Processing and Entity Extraction for Content Marketers

Virtual Stage

Networking break/sponsor visit

Virtual Stage

SEO

Speaker:

• Jeremy Epperson – Conversion Guides

Session Description:

Optimizing the Customer Journey: Driving ROI and Winning Tests Across Your Marketing

In this session, you will learn a proven framework and strategies that help you to understand your customers and convert them to leads and sales. This isn’t a theoretical look at who your customers may be. It’s a step by step process to be data-driven and customer-centric. You will get actionable research methods, case studies and tactics you can use to produce winning results in testing immediately. 

Virtual Stage

Sponsor promo

Virtual Stage

Local SEO

Speaker:

• Amanda Jordan

Session Description:

There are special considerations to be made when managing local SEO for multiple business locations. Amanda will discuss the elements needed for a successful local SEO strategy.

Virtual Stage

Sponsor promo

Virtual Stage

SEO

Speaker:

• Jon Henshaw – Coywolf

Session Description:

Audience Development through SEO Strategy

Utilizing interdisciplinary strategies and tactics, Jon will share how agencies, publishers, and SMBs can leverage social media, news, site performance, and more to grow brand awareness and improve search engine visibility.

Virtual Stage

Wrap up/thanks