Board of Directors

President –

Alan George, Columbia Steel Casting Co., Inc.

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Alan George has been with Columbia Steel — America’s leading manufacturer of steel and iron castings used as replacement wear parts in industrial equipment — for more than sixteen years. He currently manages the development, creation and implementation of all marketing communications for the company based in Portland, OR.

Prior to Columbia Steel, Alan was a sales project manager for Promotion Products, Inc., where he managed portable trade show properties for Microsoft Corp.

Past President / Secretary –

Mike Rosenberg, Veracity

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Mike Rosenberg brings experience and passion from two distinct, yet similar, career paths in sports business marketing and online marketing. As CEO of Veracity, a general marketing firm with an emphasis in traditional and online public relations, Mike offers his vast knowledge of digital marketing, performance-based advertising and media agency experience to audiences.

This Portland, OR. native has extensive digital marketing, event and sports marketing experience — holding past executive positions at ethology, EngineWorks, Inc., Oregon Sports Authority and Global Events Group. In 2005, Mike received the Portland Business Journal’s “Forty Under 40” award, which recognizes exceptional executives under the age of 40.

Advisory Board – Ben Lloyd, Odysys

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Ben Lloyd is developing the customer success team at Odysys, a SAAS company focused on the independent & boutique hotel market. Ben’s search engine marketing experience is being leveraged to build a world-class SEO & inbound marketing program for Odysys’ customers. Prior to Odysys, Ben founded Portland search engine marketing agency Amplify Interactive in 2003, which was sold to Add3 of Seattle in 2013. Ben started his SEO/SEM career in 1999 working his way through two traditional marketing agencies before launching Amplify Interactive in 2003. Prior to it’s acquisition by Add3, Amplify Interactive  grew to become a leading Portland area boutique SEM firm working with some of the most recognized brands in the silicon forest.

Ben is a co-founder of SEMpdx and has served on the board in a number of roles including President since the group’s inception in 2006. Ben has spoken at a multitude of digital marketing conferences and local area business seminars on search engine marketing. Ben enjoys college football (Go Beavs!), owns a pinball machine, likes to golf when he can, bike commuting when the weather’s nice, and knowing more about Portland than you do…

Technical – Scott Hendison, Search Commander, Inc.

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Scott’s career in search started in the late 1990’s, as the owner of a computer & software store. He offered computer repair service and sold software online until 2002, when he began marketing for other businesses. In 2004 he founded Search Commander, Inc., started attending and speaking at various conferences, and eventually became one of the founding board members of SEMpdx.

Search Commander, Inc is a local search consulting firm that offers multiple internet brands, including SEO Automatic, a membership site and set of white label SEO tools for other internet marketers.

Membership – Jessica Ward, MKG Marketing, Inc

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Jessica Ward is the Digital Strategist at MKG Marketing, Inc. Prior to MKG, Jessica was Digital Marketing Manager at ZoomCare, a health insurance company located in the Pacific Northwest, and Director of SEO at Amplify Interactive, a boutique SEM Agency located in Portland, OR. She has over ten years of experience in a variety of digital marketing specialties and industries. She has a passion for Paid Search, Social Advertising, SEO, and Web Analytics.

Events – Robert Frost, Ethology

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Robert Frost began his digital journey in 2002 with GTS Services, a software company in Portland. He joined the SEM team at EngineWorks in 2009, and when Ethology, a full-service digital agency based in Scottsdale, acquired EngineWorks in 2011, took over management of the Paid Media team. Robert is currently the Director of Media Operations at Ethology, and manages the agency’s Portland office. He has many years of experience in digital marketing with a focus on SEM across many verticals. Robert was a long-time volunteer at SEMpdx events, and is enjoying even more interaction with the SEMpdx membership as events director.

Charity of Choice – Michael Cottam, Visual ItinerariesSEO Consultant

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Michael Cottam’s deep technology experience — programming for IBM, STEP Technology and ProCom — makes him a unique search engine optimization (SEO) expert. He consults specifically for larger organizations that pull their website content from internal databases or content management systems (CMS). Rather than simply editing what already exists within a website, Michael offers tweaks to the organization’s internal CMS to increase SEO — bridging the gap between online marketing and website architecture teams.

In between his programming and SEO careers, Michael launched, a honeymoon registry and travel company. He is currently a member of the Rotary Club of Portland, frequently writes articles for industry websites and has created four mobile applications. This former motorcycle racer has a passion for collector cars and hobby aviation.

Marketing –  Kevin Getch, Webfor

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Kevin Getch is the Founder and Lead SEO at Webfor, a full-service digital marketing agency providing search engine optimization, social media marketing, website and logo design. His claim to fame is that his team won the Vancouver Business Journal’s Fastest Growing Business Award in 2013 and he was nominated earlier in 2014 for the small business person of the year award for the state of Washington.

When he’s not focusing on helping small businesses grow their brand he’s practicing Jiu Jitsu and spending time with his wife and two kids.


Editor –  Todd Mintz, 3Q Digital

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Todd Mintz, who has been with 3Q Digital since March 2011, has over 15 years of experience in search marketing and is a SEM/PPC Thought Leader / Rock Star / Visionary (joke!). He also is very visible in the SEM social media space and is a curator/contributor at MarketingLand. He is also one of the founding members of SEMpdx.

Treasurer –  Tony Svoboda,

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Tony is the Founder and CFO of Locology L.L.C. and Since January 1998, Tony has been the driving force behind the vision and direction of

Responsible for the development of the company’s corporate strategy and overseeing its finances, Tony still finds time to take an active role in the day to day operations of the company, while continuing to look for new ways to offer clients world class services and programs at affordable prices.


Partnerships –  Trish Carey, SellerEngine Software

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Trish Carey is the Marketing Director at SellerEngine Software. Prior to that, she was the Assistant Director of Digital Strategies for Portland State University’s Center for Executive and Professional Education, and Marketing Manager at GTS Services, a software company located in Portland, OR. She has over 19 years of experience in a variety of digital marketing specialties and industries. She enjoys project launch, social media and analytics. Trish also serves on the Communications Committee at the Multhomah Athletic Club.


Sponsorships – Darin Fenn, Upsource

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Darin is the founder and President at Upsource, a national brand and Internet marketing agency that provides personalized, high quality services including local search management, social media services, website design, content strategy, Search Engine Optimization, link building, and web presence analysis. Prior to that he was the Managing Director at the Hawthorne Venture Group.

Volunteers – Anna Hutson, Avenue

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Anna Hutson has spent the last 10 years building companies and driving agency growth. As an agency and client leader with experience spanning agencies in the digital, traditional, full-service and creative spaces, Hutson has helped companies ranging from Fortune 500 brands to start-ups and local businesses develop strategic marketing plans, launch advertising campaigns, tell their stories through digital and social communications, solve marketing challenges and approach business growth in a unique and measurable way. In 2016, Hutson founded and launched Avenue, an integrated marketing agency that specializes in connecting brands to their customers through creative, measurable and data-driven digital experiences.

Also active in the community, Hutson serves as the Immediate Past Chair and current Membership Co-Chair for the Associate Board of SMART (Start Making a Reader Today), the Volunteer Director on the Board of Directors for SEMpdx and has served on the Board of Directors as Secretary for the Cascade Academy Foundation. Passionate about education, Hutson is also a speaker and instructor regionally and nationally for organizations such as the American Marketing Association (AMA), SEMpdx, Clark College and Portland State University.


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