Mobile Trends: From SEO to User Experience pt. 2

After 8 years in mobile app acquisition, Natalie Allers came across a issue that would change her work and view of ads on device apps. When working on ad acquisitions for several well known apps, she found that most of the “clicks” or traffic was coming from an “iphone simulator” out of Malaysia. She came across a case of mobile ad fraud. And she only discovered this by going through her ad results manually. The last 2 years of Natalie Allers life have now been taken up by mobile ad fraud. So it was only fitting that she spoke to this topic...Read More...

Mobile Trends: From SEO to User Experience

This session started off on an interactive note.  “Stand up and take out your phones,” Eli Schwartz said. “I want everyone with an iPhone to put them in the air.” Almost everyone in the full room rose their iPhones above their head. “Now with that in mind, let’s talk about the mobile first index.” Schwartz said. In November 2016, Google announced they would shift to use mobile searches first. This meant that if you used a desktop computer you’d be seeing search results as if you used a mobile device (not of course in dimension size). Why?...Read More...