Corporate Director of Social Media – Citrix Systems, Inc.

Kelly Feller

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Kelly has been in “traditional” marketing roles for the last 15 years working with a variety of big technology companies including Intel, Hewlett Packard, Microsoft, Intuit, SAS Software, Symantec, and IBM and even some smaller companies & non-profits. Kelly was a founding member of Intel’s Social Media Center of Excellence where she was focused on company-wide guidelines, programs & strategies that helped further the adoption of social media across Intel, particularly in the B2B space.

Today Kelly is Corporate Director of Social Media for Citrix Systems, Inc. where she leads a team focused on enabling others to leverage social tools across the company in an effort to engage customers and prospects on the social web. Her key areas of expertise include social operations & infrastructure for the enterprise, social risk mitigation, social monitoring & metrics, and B2B social campaign strategy.

In her dwindling spare time Kelly loves to see live music of all kinds—but particularly the band Phish—and she still sings in the Intel choir.

Kelly holds a BA in communications & political science from the University of Michigan.

Follow Kelly on Twitter: @kellyfeller

Check out Kelly’s SearchFest 2012 Mini-Interview before the big event.