As Vice President of Search Media Insights for iCrossing, Reid Spice is responsible for providing high level, pro-active search media strategy for key  accounts within the discipline. Reid is responsible for talent management & resource planning within his group, strategic presentation to clients, client satisfaction and account value, and industry and product research designed to enhance search media strategies. Reid leads the discipline’s North American training and serves as a public-facing, iCrossing brand advocate and discipline expert. Reid also serves as a Merchantize product visionary, representing the current business needs, driving the product roadmap, and helping ensure technology remains best of breed.

Reid joined iCrossing in 2004 and has over six years of digital experience, working on a wide array of Fortune 1000 clients. In his time with iCrossing, Reid has acted as a Regional Director, Search Media Training Lead, and Datafeed & Reporting Lead. In these roles, Reid has developed new and innovative concepts to drive efficiency, growth, and client satisfaction. Reid earned his B.A. from Dickinson College in Carlisle, PA.