Joel Klettke

I help funded, fast-growing SaaS and B2B companies convert more visitors into leads and sales with copy that makes apathy impossible.

Past clients: HubSpot (2x conversions), WP Engine, Scott’s Cheap Flights, Benevity, Traffic Think Tank ($600k+ ARR generated), Deputy (2x opt-ins for highest-converting funnel), and more.

They trusted me to deliver for them. You can, too.

Let’s talk brass tacks. Here’s what I can help you do:

+ Find and fix conversion killers on your website, landing pages, and emails
+ Collect and analyze customer research (and turn it into KILLER copy)
+ Write and test new copy across your entire conversion funnel
+ Optimize your onboarding emails, in-app copy, and trial-to-paid flow
+ Train your internal team on conversion copywriting, strategy and process

And if you want a conversion copywriter who can contribute to strategy on UX, SEO, A/B testing, information architecture and content marketing campaigns?

Well, let’s get acquainted. You can scope my portfolio and learn what makes me tick:

YES, I take on consulting engagements.
YES, I consider ongoing retainers with great clients once we’ve both proven we’re a fit.

I also own Case Study Buddy, a done-for-you case study writing service that gives B2B businesses (like SaaS and agencies) an easy way to capture and share customer success stories. Our case study specialists take care of everything, from interviewing your customer to writing the study and managing revisions.

We’ve created case studies for companies like Brain Traffic, Moz, Avvo, Absorb LMS, and Avanti on customers like A&W, Discovery Communications, Radisson Hotels, Servus Credit Union, PayPal, and heaps more.

I’ve been invited to speak at major industry conferences like MozCon, ConversionXL Live, SearchLove San Diego, CTAConf, Learn Inbound, and fun events like TEDxYYC.

Drop me a line: