Merry is a founding member of Uber’s first-ever Creative Optimization Team developing integrated processes between marketers, creatives, and stakeholders around the world. In this new role her scope includes most digital performance marketing channels, has expanded to all lines of business, and touches all regions in which Uber operates. Merry is an 11 year digital marketing professional, and regular industry speaker and workshop trainer for the past decade.
Scott Hendison is the CEO of Search Commander, Inc. and a recovering affiliate marketer. He is also one of the founding board members of SEMpdx. Find out more about him at his website, SearchCommander.com.