CEO – PushFire and Sugarrae

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Rae Hoffman

Seventeen years ago Rae created a website about her son’s medical condition that became on of the first international support groups on the topic and earned national media coverage that helped further medical research in the field.

Investigating ways to support that site, she discovered affiliate marketing and went on to become one of the leading voices in both the affiliate landscape and organic search engine optimization.

Rae Hoffman is the CEO of PushFire. From small businesses to Fortune 500 companies, Rae has been helping businesses succeed in online marketing for well over a decade.

A born and raised Jersey girl currently residing in Texas and self proclaimed White Collar Redneck, Rae is known widely in the online marketing community as Sugarrae.

Through her blog, various speaking engagements and columns in various publications, she has developed a reputation for calling things as she sees them and never being afraid to speak her mind.