Time: 1 – 5 p.m.
Embassy Suites 319 SW Pine
Portland, OR 97204
$99 Early Bird
$149 after Aug 7th
Half-Day Workshop for Small Businesses
For non-technical users – We are offering this half-day workshop on Tuesday, Aug. 11, and we’ll have plenty of Google and digital marketing experts on hand provide attendees one-on-one guidance.
At this workshop you will:
- Verify ownership of your Google+ business page.
- Add location info, description, and hours of operation
- Add photos to enhance your listing
- Sign up and implement Google Analytics
- Sign up and implement Google Search Console (a.k.a. Google Webmaster Tools)
- See Googles free diagnostic tools applied to your own website
- Learn about local training workshops and other resources
- Be offered a one-year free website and domain name from Google if you don’t already have one.
At SEMpdx, we believe small businesses are the backbone of our economy. In fact, many of our SEMpdx members are small businesses or work at small businesses.
We understand the challenges you face every day. Rarely do you have the time (or energy) to consider how to improve your Internet footprint, including being ready to serve prospective and current customers who are looking you up on their smartphones and tablets.
SEMpdx wants to help. This workshop, being put on in collaboration with Google, will help you improve the information that shows up on Google search, Google maps and Google+ about your business.
Why should you attend?
Studies show consumers are looking for more than just basic information when searching online or on maps, but also expect to easily find other information – such as business hours.
According to research conducted by Google and research company Ipsos MediaCT, consumers are 38% more likely to visit and 29% more likely to consider purchasing from businesses with more complete listings.
Immediately following the workshop, attendees receive a free ticket to the annual Rooftop Networking Party, where more than 500 people from throughout Portland’s creative and marketing communities get together for one of the best networking events of the summer!
Who should attend?
Small business owners and in-house marketers looking to grow their company through an improved online presence should attend.
Location, Date & Time:
Embassy Suites Portland – Downtown
Tuesday, August 11, 1:00 – 5:00pm
319 SW Pine St., Portland, OR 97204
This is a hands-on workshop, so bring a laptop computer to get the most out of it!
1:00 PM – Introduction –
An introduction to search engine optimization (SEO) that will provide you with a solid foundation for understanding different factors that affect your online performance, as well as what you can do about it.
1:30 pm – Google My Business –
An introduction and tour of Google My Business with a “hands on” workshop. By the end of the workshop, all attendees should have their business verified and thoroughly completed with logos, business description, store hours, etc.
2:45 pm – Google Analytics –
An introduction and tour of Google Analytics with a “hands on” workshop for attendees. By the end of the workshop, all attendees should have a basic understanding of Google Analytics, have their own GA account, and have the GA code installed on their website.
4:00 pm – Google Search Console –
An introduction and tour of GSC (formerly called Google Webmaster Tools) with a “hands on” workshop for attendees. By the end of the workshop, all attendees should have their own account with their website added, and be familiarized with the layout and functionality.
5:00 p.m. – Rooftop Networking Party
Eat, drink, network and be merry!
Your workshop admission also entitles you to join over 500 Portland marketing professionals on the hotel rooftop for an evening of food, drinks and networking our annual blockbuster event. – More details
Sponsorships are available for this event. Click here to view sponsorship information.