April 2017 – Prioritize, Build & Measure Digital Campaigns, with John McPhee & Ryan Campbell

April 2017 – Prioritize, Build & Measure Digital Campaigns, with John McPhee & Ryan Campbell Please join us on Tuesday, April 11, 2017 in the Heritage Room at BridgePort BrewPub as we welcome John McPhee and Ryan Campbell from Oregonian Media Group, who will be presenting “How to Prioritize, Build, and Measure Digital Campaigns”. You will learn how to prioritize your digital marketing efforts, review the right metrics to determine success, and better understand your customer and the most effective channels to reach them. This will be a Beginner to Intermediate level presentation. Powered by Wild Apricot Membership...Read More...

February 2017 – SEO for 2017 and Beyond with Kevin Chow & David Portney

February 2017 – SEO for 2017 and Beyond with Kevin Chow & David Portney Please join us on Tuesday, February 7, 2017 (note 1 week earlier than usual due to Valentine’s Day) in the Heritage Room at BridgePort BrewPub as we welcome Kevin Chow, Director of SEO at Webfor, and David Portney, Senior SEO Manager at 3Q Digital, who will be presenting “SEO For 2017 & Beyond”. You will learn David’s SEO keyword mapping process, how to find and fix spider traps, internal linking disasters and other SEO deal-killers, how to use Google Analytics to uncover hidden SEO gold and find low-hanging fruit...Read More...

February 2, 2017 – Charity of Choice Party!

February 2, 2017 – Charity of Choice Party! SEMpdx is matching up to $5,000 in member donations to our Charity of Choice, Reading Results! Join us after work on February 2 to celebrate our 2016-17 Charity of Choice, Reading Results. We will be matching donations from our members via the Willamette Week Give!Guide, up to $5,000. All SEMpdx members who donate will be entered into our raffle, with some really nice prizes. Raffle tickets will also be available for purchase at the event for $10 each.┬áLagunitas will be providing their delicious beer, and there will be food available as well....Read More...

January 2017 – Building a Content Roadmap with Heather Lloyd-Martin & Lisa Williams

January 2017 – Building a Content Roadmap with Heather Lloyd-Martin & Lisa Williams Please join us on Tuesday, January 10, 2017 in the Heritage Room at BridgePort BrewPub as we welcome Lisa Williams, Associate Director at OHSU, and Heather Lloyd-Martin, CEO at SuccessWorks, who will be presenting “Building a Roadmap: The Digital Journey of a Content Asset”. You will learn about the tools to use during the content planning process, content performance and measurement, as well as processes for alignment across content, brand, search, public relations, and social teams. This presentation will be for all skill...Read More...