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7:30 AM – 8:00 AM – Registration, Coffee and
Pastry

Time

Vista

Skyline
8 to 9 AM SEM Crash Course:
Colleen Wright – Search Engine Academy

Moderator: Stan Davis – Straight-On
9 to 9:45 AM Keynote:
Rand Fishkin – SEOmoz
‘The Algorithmic Evolution of Search Engines & the Impact on SEO Campaigns’
9:45 – 10 AM AM Break
10 to 11 AM
Session 1		 Search in the Marketing Mix

Hilary Jensen – Google
Jeff Pruitt – SEMPO & iCrossing
Nathan Buggia – Microsoft

Moderator:
Sean McMahon – EngineWorks

 Site Architecture, Usability, SEO & Analytics

Stoney DeGeyter – Pole Position Marketing
Ian Lurie – Portent Interactive
Aaron Kahlow – BusinessOL

Moderator:
Kent Schnepp – EngineWorks
11 to 12 AM
Session 2		 Links & Search: Strategies for Success

Rebecca Kelley – SEOmoz
Dustin Woodard – WetPaint.com
Adam Audette – Audette Media

Moderator:
Todd Mintz – S.R. Clarke

 Ses 2a

30 Min

 B2B & SEM

Ben Hanna – Business.com

Moderator:
Scott Orth – GTS Services
Ses 2b

30 Min

 Affiliate Marketing: Integrating PPC Campaigns with PPC Affiliates

Jamie MacMillan – LinkShare

Moderator:
Scott Hendison – SearchCommander
12:00 – 1:00 PM Lunch Lunch
1 – 2 PM
Session 3		 Marketing with Social Media:
Leveraging Blogs / RSS,
bookmarking & sharing, advertising

Dan Harbison – Trailblazers
Paul Colligan – PaulColligan.com
Sandra Ponce De Leon – BuzzLogic.com

Moderator:
Hallie Janssen – Anvil Media, Inc.

 Ses 3a

30 Min

 International SEM

Steve Kemper – Kemper Consulting International

Moderator:
Leo Chung – Overland Agency
Ses 3b

30 Min

 Google Webmaster Central

Riona MacNamara – Google Webmaster Central

Moderator:
Scott Hendison – SearchCommander
2 – 3 PM
Session 4		 Marketing 2.0 Issues:

Online Reputation Management,
the dark side of SMM

Janet Johnson – O’Johnson Partners
Marty Weintraub – aimClear
Lisa Williams – Media Forte Marketing

Moderator:
Ben Lloyd – Amplify Interactive

Ses 4a

30 Min

 Search Marketing (SEO) & Your Business Strategy

John Andrews – JohnOn.com

Moderator:
Todd Mintz – S.R. Clarke
Ses 4b

30 Min

 Small Biz SEM

Matt McGee – Marchex

Moderator:
Todd Mintz – S.R. Clarke
3 – 3:15 PM PM Break
3:15 – 4:15 PM
Hot Seat		 Hot Seat

Moderator:

  • Kent Lewis, President SEMpdx

Panelists:


Sites to be Reviewed: We cannot accept any more sites for Hot Seat
4 – 5:30 PM Networking Reception