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    • SearchFest-08
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    • Agenda 08 + Slides
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Agenda and Presenters' PowerPoint Presentation Slides for SearchFest 08, March 10, 2008 - Portland Oregon


General Info | Agenda | Exhibitors | Register Now! | Raffle!

Icon for Presenters' slides in PDF format:

Time

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8 to 9 AM SEM Crash Course:
Colleen Wright - Search Engine Academy -

Moderator: Stan Davis - Straight-On
9 to 9:45 AM Keynote: Rand Fishkin - SEOmoz
'The Algorithmic Evolution of Search Engines & the Impact on SEO Campaigns'
9:45 – 10 AM AM Break
10 to 11 AM
Session 1

Search in the Marketing Mix

Hilary Jensen - Google
Jeff Pruitt - SEMPO & iCrossing
Nathan Buggia - Microsoft

Moderator:

Sean McMahon - EngineWorks

Site Architecture, Usability, SEO & Analytics

Stoney DeGeyter - Pole Position Marketing
Ian Lurie - Portent Interactive
Aaron Kahlow - BusinessOL

Moderator:
Kent Schnepp - EngineWorks

11 to 12 AM
Session 2

Links & Search: Strategies for Success

Rebecca Kelley - SEOmoz
Dustin Woodard - WetPaint.com
Adam Audette - Audette Media

Moderator:
Todd Mintz - S.R. Clarke

Ses 2a

30 Min

B2B & SEM

Ben Hanna - Business.com

Moderator:
Scott Orth - GTS Services

Ses 2b

30 Min

Affiliate Marketing: Integrating PPC Campaigns with PPC Affiliates

Jamie MacMillan -
LinkShare


Moderator:
Scott Hendison - SearchCommander

12:00 – 1:00 PM Lunch  Lunch
1 – 2 PM
Session 3

Marketing with Social Media:
Leveraging Blogs / RSS,
bookmarking & sharing, advertising

Dan Harbison - Trailblazers
Paul Colligan - PaulColligan.com
Sandra Ponce De Leon - BuzzLogic.com

Moderator:
Hallie Janssen - Anvil Media, Inc.

Ses 3a

30 Min

International SEM

Steve Kemper - Kemper Consulting International -

Moderator:
Leo Chung - Overland Agency

Ses 3b

30 Min

Google Webmaster Central

Riona MacNamara - Google Webmaster Central

Moderator:
Scott Hendison - SearchCommander

2 – 3 PM
Session 4

Marketing 2.0 Issues:
Online Reputation Management,
the dark side of SMM

Janet Johnson - O'Johnson Partners
Marty Weintraub - aimClear
Lisa Williams - Media Forte Marketing

Moderator:
Ben Lloyd - Amplify Interactive

Ses 4a

30 Min

Search Marketing (SEO) & Your Business Strategy

John Andrews - JohnOn.com

Moderator:
Todd Mintz - S.R. Clarke

Ses 4b

30 Min

Small Biz SEM

Matt McGee - Marchex

Moderator:
Todd Mintz - S.R. Clarke

3 – 3:15 PM PM Break
3:15 – 4:15 PM
Hot Seat

Hot Seat

Click here to learn more about Hot Seat (registration fees are donated to DonateLifeNW.org - see link)

Moderator:

  • Kent Lewis, President SEMpdx

Panelists:

  • Rand Fishkin - SEOmoz
  • Stoney DeGeyter - Pole Position Marketing
  • Marty Weintraub - aimClear


Sites to be Reviewed: We cannot accept any more sites for Hot Seat

  • www.radiusland.com
  • www.mybinding.com
  • www.hitchsource.com
  • www.thomascreekconcepts.com
4:00 - 5:30 PM Networking Reception 
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