Icon for Presenters' slides in PDF format: ![]() |
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Time |
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| 8 to 9 AM | SEM Crash Course: Colleen Wright - Search Engine Academy - ![]() Moderator: Stan Davis - Straight-On |
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| 9 to 9:45 AM | Keynote: Rand Fishkin - SEOmoz 'The Algorithmic Evolution of Search Engines & the Impact on SEO Campaigns' |
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| 9:45 – 10 AM | AM Break | ||
| 10 to 11 AM Session 1 |
Search in the Marketing Mix Hilary Jensen - Google |
Site Architecture, Usability, SEO & Analytics Stoney DeGeyter - Pole Position Marketing |
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| 11 to 12 AM Session 2 |
Links & Search: Strategies for Success Rebecca Kelley - SEOmoz |
Ses 2a 30 Min |
B2B & SEM Ben Hanna - Business.com |
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Ses 2b 30 Min |
Affiliate Marketing: Integrating PPC Campaigns with PPC Affiliates Jamie MacMillan - |
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| 12:00 – 1:00 PM | Lunch | Lunch | |
| 1 – 2 PM Session 3 |
Marketing with Social Media: Dan Harbison - Trailblazers |
Ses 3a 30 Min |
International SEM Steve Kemper - Kemper Consulting International - |
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Ses 3b 30 Min |
Google Webmaster Central Riona MacNamara - Google Webmaster Central |
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| 2 – 3 PM Session 4 |
Marketing 2.0 Issues: Janet Johnson - O'Johnson Partners |
Ses 4a 30 Min |
Search Marketing (SEO) & Your Business Strategy John Andrews - JohnOn.com |
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Ses 4b 30 Min |
Small Biz SEM Matt McGee - Marchex |
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| 3 – 3:15 PM | PM Break | ||
| 3:15 – 4:15 PM Hot Seat |
Hot Seat Panelists:
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| 4:00 - 5:30 PM | Networking Reception | ||

