Board of Directors

President –

Mike Rosenberg, Veracity

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Mike Rosenberg brings experience and passion from two distinct, yet similar, career paths in sports business marketing and online marketing. As CEO of Veracity, a general marketing firm with an emphasis in traditional and online public relations, Mike offers his vast knowledge of digital marketing, performance-based advertising and media agency experience to audiences.

This Portland, OR. native has extensive digital marketing, event and sports marketing experience — holding past executive positions at ethology, EngineWorks, Inc., Oregon Sports Authority and Global Events Group. In 2005, Mike received the Portland Business Journal’s “Forty Under 40” award, which recognizes exceptional executives under the age of 40.


Advisory Board –

Ben Lloyd, Add3

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Ben Lloyd Principal at Add3, an Inc. 500 SEM agency with offices in Seattle and Portland. Add3 acquired his search engine marketing agency Amplify Interactive in 2013. Ben started his SEO/SEM career in 1999 working his way through two traditional marketing agencies before launching Amplify Interactive in 2003. Prior to it’s acquisition by Add3, Amplify Interactive  grew to become a leading Portland area boutique SEM firm working with some of the most recognized brands in the silicon forest.

Ben is a co-founder of SEMpdx and has served on the board in a number of roles including President since the group’s inception in 2006. Ben has spoken at a multitude of digital marketing conferences and local area business seminars on search engine marketing. Ben enjoys college football (Go Beavs!), owns a pinball machine, likes to golf when he can, bike commuting when the weather’s nice, and knowing more about Portland than you do…

Technical –

Scott Hendison, Search Commander, Inc.

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Scott began working in search before the turn of the century, selling software online and marketing computer repair services. In 2002, he began with others, to help businesses maximize their own visibility in the world of search, both organically and through paid advertising.

Today Scott is the CEO of Search Commander, Inc. and is a founding board member of SEMpdx. Search Commander, Inc is a local search consulting firm that offers multiple internet brands, including SEO Automatic, a membership site and set of white label SEO tools for other internet marketers.


SearchFest –

Alan George, Columbia Steel Casting Co., Inc.

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Alan George has been with Columbia Steel — America’s leading manufacturer of steel and iron castings used as replacement wear parts in industrial equipment — for more than fifteen years. He currently manages the development, creation and implementation of all marketing communications for the company based in Portland, OR.

Prior to Columbia Steel, Alan was a sales project manager for Promotion Products, Inc., where he managed portable trade show properties for Microsoft Corp.

Jessica Ward, ZoomCare

Twitter - Jessica Ward Jessica Ward - Google+ Jessica Ward - LinkedInJessica Ward

Jessica Ward is Marketing Manager at ZoomCare, a healthcare system with neighborhood clinics in the Pacific Northwest. Prior to ZoomCare, Jessica was Director of SEO at Amplify Interactive, a boutique SEM Agency located in Portland, OR. She has over nine years of experience in a variety of digital marketing specialties and industries. She has a passion for SEO, Social Media Marketing, and Web Analytics. She enjoys sharing these passions with others by speaking at local meetings and events.


Events –

Mike Arnesen, SwellPath

Twitter - Mike Arnesen Mike Arnesen - Google+ Mike Arnesen - LinkedInMike Arnesen

Mike’s career began in web development and, after developing a love affair with SEO, moved into search marketing full time in 2007. Today, Mike is proudly obsessed with SEO, structured data, and web geekery in general. In addition to running the SEO service at SwellPath as their SEO Team Manager, Mike is a frequent blogger and conference speaker (appearing at MozCon, SMX, State of Search, and, of course, SEMpdx). His responsibilities on the board focus on brining local search marketers though-provoking and actionable monthly seminars.

Charity of Choice –

Michael Cottam, Visual ItinerariesSEO Consultant

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Michael Cottam’s deep technology experience — programming for IBM, STEP Technology and ProCom — makes him a unique search engine optimization (SEO) expert. He consults specifically for larger organizations that pull their website content from internal databases or content management systems (CMS). Rather than simply editing what already exists within a website, Michael offers tweaks to the organization’s internal CMS to increase SEO — bridging the gap between online marketing and website architecture teams.

In between his programming and SEO careers, Michael launched, a honeymoon registry and travel company. He is currently a member of the Rotary Club of Portland, frequently writes articles for industry websites and has created four mobile applications. This former motorcycle racer has a passion for collector cars and hobby aviation.


Marketing –

Photo of Kristina WeisKristina Weis,  Esri

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Kristina is the Digital Marketing Coordinator of Developer Products at Esri, a company which devops GIS (geographic information systems) mapping software helps you understand and visualize data to make decisions.

She was previously the Director of Marketing for AboutUs, which offers digital marketing services and also runs the huge website directory

Kristina has a sweet spot for SEO, email marketing, social media and cats.  She’s a Portland area native who enjoys rafting, hiking and swing and blues dancing.


Membership –

Nathan Isaacs,  7G Media

Twitter Google+ LinkedInNathan Isaacs - 7G Media

Nathan Isaacs is the owner and chief storyteller at Seven G Media. He is an accomplished marketing professional and natural storyteller with the expertise to authentically share your story.

Prior to starting 7G in 2010, his professional work includes honorably serving on a U.S. Navy submarine, reporting on crime and other topics for an Eastern Washington newspaper, crunching numbers as a financial analyst for the Bonneville Power Administration.


Editor –

Todd Mintz, 3Q Digital

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Todd Mintz, who has been with 3Q Digital since March 2011, has over 10 years of experience in search marketing and has used Google AdWords since it began. He also is very visible in the SEM social media space and is a curator/contributor at MarketingLand. He is also one of the founding members of SEMpdx.


Treasurer –

Tony Svoboda,

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Tony is the Founder and CFO of Locology L.L.C. and Since January 1998, Tony has been the driving force behind the vision and direction of

Responsible for the development of the company’s corporate strategy and overseeing its finances, Tony still finds time to take an active role in the day to day operations of the company, while continuing to look for new ways to offer clients world class services and programs at affordable prices.


Partnerships –

John McPhee, Anvil Media, Inc.

Twitter Google+ LinkedInJohn McPhee

McPhee, originally from the Midwest, decided to venture West in 2003 to kick start his career in Internet Marketing. Upon arriving, McPhee was employed by (BMC), a SAS-owned company, to take on the role of Internet Marketing Specialist where he handled all aspects of BMC’s SEO and PPC strategies. After a two year stint at BMC, McPhee moved into the agency world at Anvil Media in 2005. Here McPhee provided SEO, PPC and social media strategy. Looking for the next step in his career, McPhee joined Formic Media (Anvil’s sister company) as Director of Client Services in 2010, and was promoted to Vice President in 2011. In 2013, John rejoined Anvil as Vice President of Digital Services, where he heads up the account team and Anvil’s core digital services. McPhee has also presented at various SEMpdx and PSU events, and volunteered to work with the PSU multimedia class on a project for Portland Center Stage, as well as donated his time to the SMART reading program for the past four years.



Sponsorships –

David Portney, Portent, Inc.

Twitter Google+ LinkedInDavid Portney

I’m a speaker, trainer, published author, & self-confessed SEO addict. I’ve had the pleasure of conducting presentations & trainings for The Learning Annex, National Notary Association, & the Los Angeles Times. Books I’ve published include “Get Your Money Where Your Mouth Is” and “129 Seminar Speaking Success Tips” among other titles. My professional background is business management & training but I’ve been doing SEO professionally since January of 2010 and have been working for Portent, Inc. since February of 2012. Yes, I’m very into SEO but let’s call it passion instead of obsession, okay?.

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