Board of Directors

President –

Mike Rosenberg, Rosenberg Marketing

Mike Rosenberg brings experience and passion from two distinct, yet similar, career paths in sports business marketing and online marketing. As CEO of Rosenberg Marketing, a general marketing firm with an emphasis in traditional and online public relations, Mike offers his vast knowledge of digital marketing, performance-based advertising and media agency experience to audiences.

This Portland, OR. native has extensive digital marketing, event and sports marketing experience — holding past executive positions at ethology, EngineWorks, Inc., Oregon Sports Authority and Global Events Group. In 2005, Mike received the Portland Business Journal’s “Forty Under 40” award, which recognizes exceptional executives under the age of 40.

Secretary –

Ben Lloyd, Amplify-Interactive

Ben Lloyd is President of Amplify Interactive, a boutique search engine marketing agency based in Portland, Ore. that boasts more than twenty years of combined experience. The agency’s pay-per-click expertise recently garnered a MAX Award (Marketing Award of Excellence) from the American Marketing Association (Oregon Chapter) for best single-medium advertising campaign. Ben currently serves as the lead strategist for all projects representing a diverse client base.

Ben’s music industry background, where he promoted lifestyle websites to teenagers, led him to a career in internet marketing. He honed his skills at Wave Rock Communications and later supervised the internet marketing group at YRG Communications (now Grady Britton). Ben holds a pilot’s license and his dog Hank is famous — with regular columns in The Hollywood Star News educating readers on caring for their pets.

Technical & Events –

Scott Hendison, Search Commander, Inc.

Scott began working in search before the turn of the century, selling software online and marketing computer repair services. In 2002, he began with others, to help businesses maximize their own visibility in the world of search, both organically and through paid advertising.

Today Scott is the CEO of Search Commander, Inc. and is a founding board member of SEMpdx. Search Commander, Inc is a local search consulting firm that offers multiple internet brands, including SEO Automatic, a membership site and set of white label SEO tools for other internet marketers.

SearchFest –

Alan George, Columbia Steel Casting Co., Inc.

Alan George has been with Columbia Steel — America’s leading manufacturer of steel and iron castings used as replacement wear parts in industrial equipment — for more than fourteen years. He currently manages the development, creation and implementation of all marketing communications for the company based in Portland, OR.

Prior to Columbia Steel, Alan was a sales project manager for Promotion Products, Inc., where he managed portable trade show properties for Microsoft Corp.

Sponsorships –

Michael Cottam, Visual Itineraries & SEO Consultant

Michael Cottam’s deep technology experience — programming for IBM, STEP Technology and ProCom — makes him a unique search engine optimization (SEO) expert. He consults specifically for larger organizations that pull their website content from internal databases or content management systems (CMS). Rather than simply editing what already exists within a website, Michael offers tweaks to the organization’s internal CMS to increase SEO — bridging the gap between online marketing and website architecture teams.

In between his programming and SEO careers, Michael launched TheBigDay.com, a honeymoon registry and travel company. He is currently a member of the Rotary Club of Portland, frequently writes articles for industry websites and has created four mobile applications. This former motorcycle racer has a passion for collector cars and hobby aviation.

Marketing –

Kristina Weis,  AboutUs

Kristina is the Director of Marketing for AboutUs, which offers digital marketing services and also runs the huge website directory AboutUs.org.

Kristina has a sweet spot for SEO, email marketing, social media and cats.  She’s a Portland area native who enjoys rafting, hiking and swing and blues dancing.

Membership –

Nathan Isaacs,  7G Media

Nathan Isaacs is the owner and chief storyteller at Seven G Media. He is an accomplished marketing professional and natural storyteller with the expertise to authentically share your story.

Prior to starting 7G in 2010, his professional work includes honorably serving on a U.S. Navy submarine, reporting on crime and other topics for an Eastern Washington newspaper, crunching numbers as a financial analyst for the Bonneville Power Administration.

Editor –

Todd Mintz, PPC Associates

Todd Mintz, who has been with PPC Associates since March 2011, has over 10 years of experience in search marketing and has used Google AdWords since it began. He also is very visible in the SEM social media space and is a curator/contributor at MarketingLand. He is also one of the founding members of SEMpdx.

Treasurer –

Tony Svoboda, WebRanking.com

Tony is the Founder and CFO of Locology L.L.C. and WebRanking.com. Since January 1998, Tony has been the driving force behind the vision and direction of WebRanking.com.

Responsible for the development of the company’s corporate strategy and overseeing its finances, Tony still finds time to take an active role in the day to day operations of the company, while continuing to look for new ways to offer clients world class services and programs at affordable prices.

Advisory Board –

Lisa Williams, Rosetta

Lisa is a Director on the Paid, Owned & Earned Media team at Rosetta. Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. We are focused on helping progressive marketers drive material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time.

She speaks at regional, national and international conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), SearchFest, Online Marketing Summit, InnoTech and Internet Strategy Forum.

Lisa is on the SEMpdx (Search Engine Marketing Professionals of Portland Oregon) Board of Directors and serves on the Research Committee of SEMPO.

Partnerships –

John McPhee, Formic Media, Inc.

McPhee, originally from the Midwest, decided to venture West in 2003 to kick start his career in Internet Marketing. Upon arriving, McPhee was employed by BetterManagement.com (BMC), a SAS-owned company, to take on the role of Internet Marketing Specialist where he handled all aspects of BMC’s SEO and PPC strategies. After a two year stint at BMC, McPhee moved into the agency world at Anvil Media in 2005. Here McPhee provided SEO, PPC and social media strategy working on a number of travel/tourism (Provenance Hotel Group, Travel Portland, Jackson Hole Central Reservations, Travel Oregon), B2B-focused (Axway, ColumbiaSoft) and B2C clients (gDiapers), earning multiple social media marketing (SoMe) awards for strategy and performance in 2008 and 2009. McPhee has also presented at various SEMpdx and PSU events, and volunteered to work with the PSU multimedia class on a project for Portland Center Stage, as well as donated his time to the SMART reading program for the past four years. Looking for the next step in his career, McPhee joined Formic Media (Anvil’s sister company) as Director of Client Services in 2010, and has since been promoted to Vice President. McPhee is excited for the opportunity to work in a start-up environment with a talented team, and help move the needle for small business owners looking to increase their online visibility and sales.

Charity of Choice –

David Portney, Portent, Inc.

I’m a speaker, trainer, published author, & self-confessed SEO addict. I’ve had the pleasure of conducting presentations & trainings for The Learning Annex, National Notary Association, & the Los Angeles Times. Books I’ve published include “Get Your Money Where Your Mouth Is” and “129 Seminar Speaking Success Tips” among other titles. My professional background is business management & training but I’ve been doing SEO professionally since January of 2010 and have been working for Portent, Inc. since February of 2012. Yes, I’m very into SEO but let’s call it passion instead of obsession, okay?.

Be Sociable, Share!

•