Board of Directors

President –

Hallie Janssen, Anvil Media, Inc.

Hallie Janssen manages overall client strategy and oversees the team of professionals at Anvil Media, Inc. — a local search engine marketing agency that recently ranked tenth in the Portland Business Journal’s “Corporate Philanthropy Awards” as well as tenth in the Portland Business Journal’s “Fastest Growing Private 100 Companies” list.

Hallie’s varied internet marketing experience began at Wave Rock Communications and later as an in-house Marketing Manager at VersionTracker.com, where she received awards and recognition for her efforts from Time Magazine, Yahoo Internet Life and TechTV. She is actively involved in local charitable organizations and competes as a marathoner, recently qualifying for the Olympic Trials and winning the Royal Victoria Marathon.

Past President –

Ben Lloyd, Amplify-Interactive

Ben Lloyd is President of Amplify Interactive, a boutique search engine marketing agency based in Portland, Ore. that boasts more than twenty years of combined experience. The agency’s pay-per-click expertise recently garnered a MAX Award (Marketing Award of Excellence) from the American Marketing Association (Oregon Chapter) for best single-medium advertising campaign. Ben currently serves as the lead strategist for all projects representing a diverse client base.

Ben’s music industry background, where he promoted lifestyle websites to teenagers, led him to a career in internet marketing. He honed his skills at Wave Rock Communications and later supervised the internet marketing group at YRG Communications (now Grady Britton). Ben holds a pilot’s license and his dog Hank is famous — with regular columns in The Hollywood Star News educating readers on caring for their pets.

Events –

Kent Schnepp, ethology, Inc.

As the Vice President of Business Development & Marketing — a digital marketing agency that helps brands leverage audience hubs to better understand, engage, & serve their customers — Kent Schnepp is responsible for the overall strategy of both the agency’s sales and marketing efforts. He has created proprietary technical tools that streamline various online marketing processes and expand the agency’s service offerings for clients.

Prior to ethology Kent co-founded EngineWorks, an online marketing agency acquired by ethology in 2011. Also in 2011, Kent received the Portland Business Journal’s “Forty Under 40” award, which recognizes exceptional executives under the age of 40.

Scott Hendison, Search Commander, Inc.

Scott Hendison is the founder of SEO Automatic, a search engine optimization (SEO) review tool that can critique a webpage in an instant, helping individuals and companies build search-friendly websites. SEO Automatic quickly became a WordPress (a popular blog publishing application) plug-in (a tool that enables customization of the application), saving even the most experienced WordPress users at least 20 minutes for every setup.

His successes in utilizing the internet to market his computer repair business eventually led Scott to enter the search engine marketing arena. He is also an internet marketing consultant, helping companies maximize their visibility in the search engines through a combination of paid and organic search marketing since 2005.

Partnerships –

Alan George, Columbia Steel Casting Co., Inc.

Alan George has been with Columbia Steel — America’s leading manufacturer of steel and iron castings used as replacement wear parts in industrial equipment — for more than twelve years. He currently manages the development, creation and implementation of all marketing communications for the company based in Portland, Ore.

Prior to Columbia Steel, Alan was a sales project manager for Promotion Products, Inc., where he managed portable trade show properties for Microsoft Corp.

Marketing –

Mike Rosenberg, Rosenberg Marketing

Mike Rosenberg continuously draws on undeniable facts — data and sales numbers — to convey the benefits of online marketing. As a partner with Rosenberg Marketing, a general marketing firm with an emphasis in traditional and online public relations, Mike offers his vast knowledge of digital marketing, performance-based advertising and media agency experience to audiences.

This Portland, Ore. native has extensive event and sports marketing experience — holding past executive positions at the Oregon Sports Authority and Global Events Group. In 2005, Mike received the Portland Business Journal’s “Forty Under 40” award, which recognizes exceptional executives under the age of 40.

Sponsorships –

Michael Cottam, SEO Consultant

Michael Cottam’s deep technology experience — programming for IBM, STEP Technology and ProCom — makes him a unique search engine optimization (SEO) expert. He consults specifically for larger organizations that pull their website content from internal databases or content management systems (CMS). Rather than simply editing what already exists within a website, Michael offers tweaks to the organization’s internal CMS to increase SEO — bridging the gap between online marketing and website architecture teams.

In between his programming and SEO careers, Michael launched TheBigDay.com, a honeymoon registry and travel company. He is currently a member of the Rotary Club of Portland, frequently writes articles for industry websites and has created four mobile applications. This former motorcycle racer has a passion for collector cars and hobby aviation.

Membership –

Lisa Williams, MEDIA forte marketing

Lisa Williams is president of MEDIA forte marketing, an online marketing agency founded in 1998 with a focus on content development for the internet. Based in Hood River, Ore., the agency now offers a suite of online marketing strategies for Fortune 500 and mid-size ecommerce clients.

Lisa’s previous journalism experience brings additional insight into an internet marketing background that spans 13 years. She first learned the ropes as a content developer for Surplus Direct in Hood River, Ore. (later purchased by Egghead Software) and then moved on to form her own agency. Lisa is currently working on her first book titled Sustainable Online Marketing.

Treasurer –

Scott Orth, Scott Orth, Inc

Scott Orth’s extensive high-level business management background brings unique perspective to the clients he serves — such as Freightliner, Louisiana Pacific and Intel — in his internet marketing consultation business. In addition to his consulting services, Scott teaches companies the path to online success through presentations and regular articles in industry and vertical publications.

Scott has been leading workforce teams since the ripe old age of fifteen. His most recent experience includes past roles such as Director of Interactive Marketing Strategies for GTS, Inc., Director of Marketing for Pop Art, Inc. and Vice President of Premier Telecommunications.

Editor –

Todd Mintz, PPC Associates

Armed with ten years of search engine and social media marketing experience, Todd Mintz helps companies and individuals gain exposure online. He understands the intricacies of creating popular social media personas that garner visibility while staying true to the unique personality of the individual or company. The effectiveness with which Todd writes for social media has resulted in his articles appearing on the front page of Digg.

In addition to his consultation business, Todd volunteers as a moderator for Sphinn.com (an internet marketing news and discussion forum) and regularly contributes to SearchEnginePeople.com and SearchEngineJournal.com.

Secretary –

Ben Samples, Citrix Systems, Inc.

Ben Z Samples is the corporate social media manager for Citrix Systems, a global cloud, networking and virtualization software company. In this role, Ben manages the company’s social media presence, work across business units to develop and execute strategic social media initiatives, and provides Citrix employees across the globe with guidance and counsel on using social media to achieve business objectives.

Prior to his time with Citrix, Ben worked on social media and public relations initiatives for some of the world’s biggest brands, including Visa, Intel, the U.S. Olympic Committee, Microsoft and Cisco.