SearchFest 2011 Agenda

Wednesday, February 23, 2011


Time	Search Foundation Track	Non-Traditional Track	Advanced Search Track
7:30am – 8:30am	*Registration & Breakfast*
8:30am – 9:20am	Opening Keynote: Chris Sherman – Third Door Media / Executive Editor, Search Engine Land
9:30am – 10:45am	Competitive Intelligence Audience: Intermediate This session details competitive intelligence strategies to help you determine what your competitors are doing to drive their online businesses, so that you can either emulate their successes, or exploit their weaknesses. Also includes discussion of how to identify opportunities for search traffic from commercial and noncommercial keywords. Speakers: John Andrews – JohnOn.com Todd Malicoat – Market Motive / Stuntdubl Moderator: Lisa Williams	Social Media Strategies & Tactics Audience: All This session will offer best practices for establishing visibility for your company on Facebook, Twitter, and the blogosphere, and using these media to generate business, no matter how large or small you are. Also includes techniques for proactive Reputation Management. Speakers: Bryan Rhoads – Intel Matt McGee – Search Engine Land Moderator: Hallie Janssen	Advanced On-Site SEO Audience: Advanced This advanced session may discuss best practices in structure and design, and more technical aspects of SEO. We will also cover the algorithmic changes at Google. which Matt Cutts announced in January. Q&A may also cover server issues, code structure, tactical tweaks for retaining audience, or even overall site usability and accessibility. Speakers: Todd Nemet – Nine By Blue Matthew Brown – AudienceWise Moderator: Scott Hendison
10:45am – 11:00am	*Morning Break*
11:00am – 12:15pm	Implementing Your Search Marketing Strategy Audience: All No matter how big or small your business is, you’ll be more successful if you have a battle plan. Organic search, local search, pay per click, banner ads, Facebook and Twitter all want a piece of your time–and your wallet. How do you know what’s right for you, and how do you make it happen? This panel will help you figure out how to leverage both internal and external resources to optimize your online marketing mix. Speakers: Marshall Simmonds – Define Media Group, Inc. Dustin Woodard – SEO Naturale Moderator: Mike Rosenberg	Social Analytics Audience: Intermediate You Stumble, you Tweet and you Digg your way around the web, or maybe you pay others to do it. Are you wasting time, or is there some value in all this? Are you able to track what’s being accomplished? How do you know if it’s doing any good? This panel will offer ideas and tools for measurement, as well as tell us what matters, what doesn’t matter, what might matter some day. Speakers: Will Scott – Search Influence Kegan Sims - Oregon State University Moderator: Todd Mintz	Advanced Linkbuilding Audience: Advanced What makes a “good link”? This panel will compare different link strategies, and discuss their influence on ranking, risks, and whether each is likely to continue to work well long-term. As well, the panel will present and discuss tactics to research and secure links. Speakers: Rand Fishkin – SEOmoz Adam Audette – Audette Media Moderator: Michael Cottam
12:15pm – 1:15pm	*Lunch*
1:15pm – 2:30pm	Conversion Optimization Audience: Intermediate Once you get the visitor to the site, are they doing what you want? Are they filling out your quote forms, adding themselves to your newsletter, or completing that purchase in your shopping cart? This session will look at some tracking options and tools for professional search marketers, as well as educate businesses on the critical concepts. Speakers: Susan Delz – Ion Interactive Lulu Gephart – REI Moderator: Scott Orth	Mobile Marketing Strategies & Tactics Audience: All The future holds an almost unlimited potential for reaching people over mobile devices. The hand held devices of today are not like they were even two years ago, and unique opportunities for customer engagement and acquisition exist right now, and these speakers will tell you about some of them. Speakers: Greg Sterling – Sterling Market Intelligence / Screenwerk Reid Spice – iCrossing Moderator: Kent Schnepp	Advanced Analytics Audience: Advanced In today’s advanced search engine landscape, measuring just ranking is not enough. Truly effective SEO strategies drive visitors from a large set of relevant keywords, including both branded and descriptive terms. Learn how to measure the success of your optimization efforts from every angle with “deep dives” from the panel. Speakers: Allison Hartsoe – Semphonic Conrad Saam – Avvo Moderator: Alan George
2:30pm – 2:45pm	*Afternoon Break*
2:45pm – 4:00pm	Building Your Search Agency Audience: All What are some proven techniques for winning new business? What are the large agencies doing for streamlining client reporting, scaling their efforts, and finding & retaining net talent? How can you establish credibility with clients and peers in this growing industry? The speakers on this panel will show you! Speakers: Todd Friesen – Performics Ian Lurie – Portent Interactive Moderator: Mark Knowles	Universal Search Marketing Strategies and Tactics Audience: Intermediate Search is no longer about being number one in the “ten blue links.” It’s about maximizing your exposure across a wide variety of verticals, including Video, Image, News, Products, and Local. Learn cutting-edge strategies and tactics to make sure you’re not missing out on these important new opportunities in search marketing. Speakers: John Shehata – Advance Internet Mike Blumenthal – Blumenthals.com Moderator: David Mihm	Advanced PPC Audience: Advanced Today’s major search networks are constantly introducing new relevancy requirements and technical features, which means that you have to stay ahead of the curve. This advanced session features insight into the latest PPC strategies for Google Adwords, Microsoft AdCenter, and others. Speakers: Joanna Lord – SEOmoz Mary O’Brien – PPC Summit Moderator: Ben Lloyd
4:10pm – 5:00pm	Closing Keynote: Chris Boggs – Rosetta & SEMPO President
5:00pm – 6:30pm	*Networking & Cocktail Reception*

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