September is here and with it comes our Monthly Events and a new Member of the Month, Rachel Peters! Rachel does Strategic Communications at Cambia Health Solutions, is headquartered in Portland and dedicated to transforming health care. In order to get to know her better, we asked her all the important questions and are sharing them with you.
About Rachel Peters
Area(s) of Expertise
“Analytics, Social Media, Content Marketing”
What do you like most about Digital Marketing and why?
“I like that digital marketing combines so many different disciplines and is always evolving with creative solutions to fit changing parameters.”
What advice do you have for a college student who is interested in your area(s) of expertise?
“Take classes in as many different areas as you can. Try a few things out and grow your skill set. I took classes in literature, linguistics, web development, document design, advertising…I use skills from each of these classes almost every day. I would also suggest starting your own side project to test out and explore new skills beyond the classroom.”
Why are you a member of SEMpdx?
“It’s a great way to connect with the community and keep up with the latest trends and ideas in digital marketing.”
Who has been your favorite SEMpdx monthly event speaker and why?
“Larry Kim at the member appreciation event—he’s a legend!”
If you could hear anyone speak at an event, who would it be and why?
“I would love to hear someone who has found success in breaking down silos and truly integrating PR, web developers, editors, writers, marketers into one cohesive workstream. Not sure if this person exists :)”
If you weren’t doing what you’re doing now (marketer, developer, etc), what would you do?
“Art therapy or linguistics research.”
Favorite Beverage and why?
“London Fog (Earl Grey latte)—it’s cozy and a little indulgent.”
To Bacon or Not to Bacon?
Make sure to find Rachel at our next event and congratulate her on her status of Member of the Month!
Jessica is Director of Membership for SEMpdx. She enjoys managing SEM campaigns for MKG Marketing Inc, making her son laugh, and loves books, nature, and Yorkies.