Aaron Weiche will be speaking at the “Mobile” session at SearchFest 2013 which will be taking place on February 22, 2013 at the Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click the following link.

1) Please give us your background and let us know what you do for a living.
I started building “web pages” in 1998 and haven’t been able to shake the online world since. I’ve worked at three different web design and online marketing firms, starting one myself before being with Spyder Trap for the last 2 years. Spyder Trap is a 40 person marketing and technology firm in Minneapolis working in web, mobile, search and social for a wide range of clients. I’m currently the Vice President and work with our teams on strategy as well as business development.

2) What is the business case for mobile-friendly landing pages / websites?
Google released a survey in 2012 that reported that 74% of users are more likely to return to a mobile-friendly site based on the user experience and 67% of mobile users say when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service. An optimized experience for mobile only helps your user and your online goals.

3) What are some mobile AdWords Campaign Setup best practices?
The biggest place to start is to have separate campaigns set-up for mobile AdWords campaigns. Don’t just check off the ability to show your regular ads on mobile as keywords, ad copy and landing pages may all need to be different to best meet a mobile users needs.

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