Jeff Preston will be speaking at the “Schema, Open Graph, and Semantic Markup” session at SearchFest 2013 which will be taking place on February 22, 2013 at the Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click the following link.

1) Please give us your background and let us know what you do for a living.
I am the SEO Manager for Disney Interactive Entertainment. We cover most of the entertainment sites for The Walt Disney Company, including Disney Channel and Disney Studios.

2) What is Facebook Open Graph and why should we care?
Open Graph allows you to manage how your webpages look when shared in Facebook. It is also used by other social media platforms, including Twitter and Google Plus. The launch of Graph Search suggests tagging your content in Facebook friendly way will become even more important.

3) In 2013, how well can one correlate proper semantic structuring with increases in web traffic?
It depends. A couple of things we have seen.

If your site has recipes, products, and/or reviews, you can see an improved click through rate with rich snippets in the SERPs.

The pages that have proper semantic structure also seem to show up for the correct query. We used to see Flash games show up in Video results. Once we marked those pages up with the correct markup, the SERPs suddenly looked a lot better.

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