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About SearchFest 2010

Portland’s Premier Search Marketing Conference

Join hundreds of your online marketing peers for the fourth annual SearchFest. Portland’s largest search engine marketing conference is dedicated to search marketing education and networking. Industry experts and thought leaders from around the country are scheduled to deliver in-depth presentations. Past keynote speakers have included Danny Sullivan and Rand Fishkin.

This year will be the most comprehensive SearchFest ever with topics like Social Media Marketing, Advanced Search Engine Optimization, Local Search, Analytics, Paid Search Marketing and more.

Searchfest sessions present present multiple informative learning tracks, workshops, and panels designed to provide direct insight into the most up-to-date strategies and technological advancements in online search marketing.

SearchFest is open to all individuals interested in learning the latest advancements in enhancing search engine performance to deliver more visitors and customers to your website.

When: Tuesday, March 9th 2010
Where: The Governor Hotel (866) 979-7660

Registration Is Now Open – CLICK HERE!

Travel Information

If flying in from PDX, you can ride the Max transit line directly to each of these hotels.

We have 3 great hotel options this year:

Governor Hotel: our conference location, has given us a guaranteed rate of $129+tax for a King room, however if you book now you might get a cheaper rate of $99. Reservations can be made on the web site or by calling 800.554.3456 and using the promotional code: SEMpdx SearchFest
Hotel deLuxe: another great option just a few blocks away from the conference, has given us $125+tax for King deLuxe guestrooms, including high speed wireless internet and valet parking. Reservations can be made by calling 866.986.8085 and asking for the SEMpdx SearchFest Conference rate.
Hotel Lucia: award winning hotel a few blocks from the conference, has given us $125+tax for Premium King guestrooms, including high speed wireless internet and 50% off valet parking. Reservations can be made by calling 866.986.8086 and asking for the SEMpdx SearchFest Conference rate.

SearchFest 2010 Sponsors

	Portent Interactive uses the 5 kinds of optimization – story, search engine, paid search, social media and site conversion – to help clients grow using the internet. In business since 1995, Portent offers SEO, pay per click marketing, content marketing, social media marketing, creative services and analysis.
	Dotster is a leading provider of domain registration, website hosting, website design, email hosting, and SSL certificates. Dotster has helped over 1 million businesses and individuals establish their web presence, build their websites, and drive revenue.
	Pixelsilk is a web-based search engine optimization (SEO) friendly content management system (CMS) that provides easy content editing, full HTML/URL control, multi-site management and on-page search advice. Viewed and endorsed by some of the best in the SEO industry, Pixelsilk is changing the CMS paradigm.
	EngineWorks is a professional Search Engine Marketing (SEM) company that provides ROI-based, data-driven solutions to enable businesses and organizations of all sizes to dramatically improve online revenues. Our proprietary SEM services achieve the greatest return on your advertising budget. We deliver power through search engines.
	Cobalt is transforming 8 billion dollars in automotive advertising spending from traditional offline media to online advertising, in the form of websites, search marketing, display advertising, and email marketing. We’re expanding our digital marketing platform to include new features and the latest technology. That’s a lot of work, and that means we need your help. Think you’re up for the challenge? Think Cobalt!
	Now more than ever is the time to take a class in Search Engine Marketing. Learn how to increase visitors, leads and sales through the Internet by implementing local search, video optimization, keyword research, link building strategies and much, much more. Small class sizes make for an ideal learning environment plus you get six months of mentoring once the class is over. Find out more at www.seotrainingnw.com.
	PSU’s Digital Marketing Strategies Certificate – Develop a complete digital marketing strategy for your business with social media marketing, search engine optimization, analytics, online brand, and more through this comprehensive five-course series taught by Portland’s leading professionals. Learn more and register at www.pdc.pdx.edu/dms.

Agenda At A Glance

	Track Sponsored by:	Track Sponsored by:	Track Sponsored by:
Time	SEO Track	PPC Track	Social Media Track
7:30am – 9:00am	*Registration*
8:30am – 9:20am	Keynote: Stefan Weitz – Bing
9:30am – 10:20am	Content	Competitive Intelligence	Twitter
10:20am – 10:40am	*Morning Break*
10:40am – 11:30am	Technical	Advanced PPC	Facebook
11:40am – 12:30am	Link Building	Landing Page Testing	Blogosphere
12:30pm – 1:30pm	*Lunch*
1:30pm – 2:20pm	Tools	PPC For Social	Reputation Management
2:30pm – 3:20pm	Measuring Online Success: Top Down and Bottom Up	Display & Placement	Tools & Competitive Intelligence
3:30pm – 4:20pm	Local Search	In-House Search Marketing	Social Strategy
4:20pm – 6:00pm	*Networking*