Advanced On-Site SEO

Moderator: Scott Hendison – Search Commander, Inc. Speakers: Dennis Goedegebuure – Geeknet Jon Colman – REI Summary: Jon and Dennis will discuss optimizing your site assets and server infrastructure at the enterprise level, and discuss how to build a fast-loading, “sticky” site to maintain your rankings in the new era of Google search.   Dennis Geodegebuure- “SEO Theory to Practice” +Look at how your website is structured and make sure to “theme” it. Make sure the content is important for specific users within the...Read More...

Social Track: Social Media Strategy

Mediator: Jessica Ward- Amplify Interactive Speakers: Ian Lurie – Portent Interactive John Shehata – ABC News Summary: Learn what social networks are best for you, how to incorporate them into your overall marketing strategy, and how to get the best results for your efforts. Ian Lurie: “The Internets Way of Driving Us Crazy” +Take strangers and make them into an audience, which turns into a community, who then turn into customers. Problem: Everyone knows this strategy. -700 Facebook posts per second +How to catch people’s...Read More...