Reddit SEO Rabbit Hole

Navigating the Reddit Rabbit Hole: SEO Opportunities and Pitfalls for Brands

In February of 2024, Google struck a $60 million partnership with Reddit to train AI models. Since then, Reddit posts are now ranking in Google’s top search results in as little as five minutes, according to recent research. With a significant...

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2024 Digital Marketing Predictions including SEO, SEM, and Social Media Trends

The digital marketing landscape is constantly evolving with innovative technologies, platforms, and strategies. As we enter 2024, I have taken the liberty to synthesize and simplify several key trends that will shape digital marketing over the...

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Website Redesign Best Practices: The Ultimate Guide for 2024

For the past twenty years, websites have provided a critical touch point for prospects and customers. Despite the increased popularity of social media platforms and more recently, ChatGPT, websites are still an important component of an online...

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Retire These Outdated Digital Marketing Strategies Today

[caption id="attachment_551029" align="aligncenter" width="791"] Image by Bing Image Creator[/caption] The digital marketing ecosystem has experienced dramatic changes, particularly in the last few years. For example, Web 3’s metaverse provided...

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SEMpdx Panel Event Recap: 2022 Digital Trends and Marketing Predictions

On January 11th, I was honored to participate in a panel of esteemed digital marketing colleagues, hosted by SEMpdx. The title and theme of our panel was “The Future of Digital Marketing” (2022 Edition). My fellow panelists included: Tricia...

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2022 Digital Marketing Predictions: The Multicultural Web 3.0 OTT DTC sCommerce First-Party Data Metaverse is MUM

What a year 2021 has been. As humans and marketers, we navigated challenges created by COVID, privacy issues and political polarization fueled by social media. As we look towards 2022, new opportunities (like NFTs and hybrid events) and challenges...

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6 Highly Effective Millennial Digital Marketing Strategies for 2021

While we all work with, interact with, and/or raise Millennials, we still struggle to understand the 25–40-year-old wired generation. As marketers, we tend to treat them as one homogenous group for targeting purposes and don't take them as...

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5 Reasons for Brands not to Outsource Social Media Marketing Management

Most brands have a meaningful presence on social media, yet challenges remain. New and evolving social media platforms continually challenge marketers to stay relevant. Beyond the “Big 6” social platforms (Facebook, Instagram, Pinterest,...

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sempdx

2020 Digital Marketing Predictions from Anvil Media

Where does the time go? It seems like just a year ago we were making predictions about 2019 digital marketing trends, yet here we are. For the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to...

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Influencer Marketing Strategy Best Practices, Tips and Trends

I recently had the opportunity to appear as a guest on Michael Perman’s show: Craving the Future Podcast: The Future of Influence. I shared the guest role with the co-host of my new podcast, Podcast for Closers, Mike Chase. The conversation among...

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