[caption id="attachment_551029" align="aligncenter" width="791"] Image by Bing Image Creator[/caption] The digital marketing ecosystem has experienced dramatic changes, particularly in the last few years. For example, Web 3’s metaverse provided...
On January 11th, I was honored to participate in a panel of esteemed digital marketing colleagues, hosted by SEMpdx. The title and theme of our panel was “The Future of Digital Marketing” (2022 Edition). My fellow panelists included: Tricia...
What a year 2021 has been. As humans and marketers, we navigated challenges created by COVID, privacy issues and political polarization fueled by social media. As we look towards 2022, new opportunities (like NFTs and hybrid events) and challenges...
While we all work with, interact with, and/or raise Millennials, we still struggle to understand the 25–40-year-old wired generation. As marketers, we tend to treat them as one homogenous group for targeting purposes and don't take them as...
Most brands have a meaningful presence on social media, yet challenges remain. New and evolving social media platforms continually challenge marketers to stay relevant. Beyond the “Big 6” social platforms (Facebook, Instagram, Pinterest,...
Where does the time go? It seems like just a year ago we were making predictions about 2019 digital marketing trends, yet here we are. For the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to...
I recently had the opportunity to appear as a guest on Michael Perman’s show: Craving the Future Podcast: The Future of Influence. I shared the guest role with the co-host of my new podcast, Podcast for Closers, Mike Chase. The conversation among...
The second and final day of Digital Summit Portland built nicely upon insights from the first day. Before we dive in, be sure to check out my day 1 recap: Voice, Rebel Brands and UX Design. The Psychology of a Website: Optimize for Cognitive...
Over the years, I’ve written extensively on the topic of social media marketing. I’ve covered the spectrum of topics from social media research and management to monitoring and measurement. As Facebook, Twitter and other social platforms take...
As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for...