10 Effective Social Media Strategies to Extend Brand Awareness and Increase Engagement

10 Effective Social Media Strategies to Extend Brand Awareness and Increase Engagement Over the years, I’ve written extensively on the topic of social media marketing. I’ve covered the spectrum of topics from social media research and management to monitoring and measurement. As Facebook, Twitter and other social platforms take heat for ill-fated privacy policies and stances on advertising, I thought it would be prudent to revisit fundamental social media strategies that matter as much today as ever before. Consider these ten social strategies as you revisit your social media channels and marketing initiatives for 2019 and...Read More...

2019 Digital Marketing Predictions (+ 2018 Year-in-Review)

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for 2019. As we’ve done for the past 12+ years, we sat down and graded our 2018 predictions, then discussed our 2019 digital marketing predictions and are ready to share them below. 2018 Digital Marketing Prediction: How Did We Do? Voice Search will make massive strides in 2018 In 2018, digital assistants...Read More...

The Future of Digital Marketing – SEMpdx Event Recap

The Future of Digital Marketing – SEMpdx Event Recap January 9, 2018 – At this month’s sold out event, we welcomed a panel of experts to share their insights on the future of digital marketing.  Scott Hendison, Todd Mintz, Anna Hutson and Kevin Getch – all SEMpdx board members – hosted a generous Q&A session, providing their thoughts on all things digital.  Here are a few highlights from the night: Basic tactics are still working. Oftentimes, the problem companies face is not having a customer-centric strategy to work from. Continuing to focus on your overall content is important. Create...Read More...

Ad Copy Optimization – SEMpdx Event Recap

November 14, 2017 – This month’s SEMpdx event focused on ad copy optimization.  3Q Digital’s Caitlin Halpert, Senior Director of Client Services, presented how to run more effective A/B tests on Google, Bing and Facebook.  Here are 10 takeaways from the evening: There are three factors to consider when testing ads: sample size, statistical significance and practical significance. Differences in ad format performance are usually the result of differences in inventory. We can’t compare ad sizes for a fair equivalent.  With that in mind, test...Read More...

Multi-Channel Marketing – SEMpdx Event Recap

June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your customer personas, including which channels and networks they are using. Use a single source of data to effectively communicate with the client. You can use other systems for intra-channel optimization, but commit to one source for client communication. Consider various modes of communication with your target...Read More...

Facebook Ads – SEMpdx Event Recap

November 8, 2016 – We dove into Facebook advertising at this month’s event with Five Mill’s Susan Wenograd walking us through everything from the essential foundations to powerful tools that will help bring successful ad performance.  Here are a few highlights from her jam-packed presentation: Facebook analytics and Google analytics differ greatly. To better understand the data Facebook provides, be sure to assign specific conversion tracking. When it comes to audiences, look-alike audiences can be helpful in creating a pool. Also, don’t...Read More...