Jonathan Pape – August 2018 Member of the Month

Jonathan Pape – August 2018 Member of the Month We’re excited to announce our August 2018 member of the month, Jonathan Pape! Jonathan is the senior marketing manager, specializing in search and insights, for First Tech Federal Credit Union. We pinned him down for a hard-hitting, deeply investigative interview, full of “gotcha” questions, designed to entrap him into admitting what he loves most about digital marketing. Here we go. About Jonathan Area(s) of Expertise “B2C, enterprise level SEM accounts” What do you love most about Digital Marketing? Why? “My favorite part of digital...Read More...

Recent Changes from AdWords & Bing

Recent Changes from AdWords & Bing PPC “Back To School” Presentation for SEMpdx On September 9th I gave a talk at SEMpdx’s “Back to School” event. I was asked to review changes in the PPC/SEM world that occurred over the summer. There were some exciting and controversial changes in paid search recently, and my presentation reviewed the following changes in AdWords and Bing. My Presentation   Recent Updates from AdWords and Bing Summer 2014 from Ryan Campbell   Links to the changes covered in the deck AdWords Updates AdWords migrating from PLA to...Read More...