PPC “Back To School” Presentation for SEMpdx

On September 9th I gave a talk at SEMpdx’s “Back to School” event. I was asked to review changes in the PPC/SEM world that occurred over the summer. There were some exciting and controversial changes in paid search recently, and my presentation reviewed the following changes in AdWords and Bing.

My Presentation

 

 

Links to the changes covered in the deck

AdWords Updates

Bing Updates

These recent changes were met with mixed feelings from the PPC community. It’s great to see many changes at Bing that incorporate feedback that has been around for years. The most controversial was definitely the match setting changes from Google. PPC managers don’t like it when you take away control.

Additional Resources & References

Here’s also a list of references from my presentation:

Google shopping

Close variants

Site links

 

And some pics from the event

Thanks to Nathan Isaacs, Jason Wright and Mike Rosenberg for the pics!

Ryan Campbell SEMpdx BackToSchool Sept 2014 at Bridgeport Brew Pub

Ryan Campbell SEMpdx BackToSchool Sept 2014 at Bridgeport Brew Pub - 2

Ryan Campbell SEMpdx BackToSchool Sept 2014 at Bridgeport Brew Pub - scenes from Billy Madison

Ryan Campbell SEMpdx BackToSchool Sept 2014 at Bridgeport Brew Pub 3

Ryan Campbell
PPC nerd, SEO, father, mountain biker, and karaoke superstar.
Ryan Campbell

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