Taylor Pratt: How To Choose The Right Tool:
Key Features for any tool: 1) Saves Time 2) Centralizes Data 3) Collaborative 4) Reliable
Non Traditional SEO Tools (Usability, Analytics, Monitoring, etc):
Micro data: Schema Creator (scheme-creator.org)
Monitoring: (Competitor Monitoring, Content Ideas, Link Opportunities, Community Discovery)
Raven Tools (raventools.com): Real time social monitoring.
Usability Tools (Concepting, Attention Testing, Click Testing, User Testing)
Attention Wizard (Attentionwizard.com)
Five Second Test (FiveSecondTest.com)
User Testing (UserTesting.com)
Concept Feedback (ConceptFeedback.com)
Analytics (Content Analysis, Social Sharing Analysis, Keyword Opportunities, Retargeting)
Keyword Opportunities (Engagement, Goals Completed, Conversion Rate).
Is your traffic socially engaged?
Adobe Browser Lab (browserlabadobe.com)
Screaming Frog (screamingfrog.co.uk)
URL Valet (urlvalet.com)
Tools of the Trade (Scott Hendison)
Google Chrome to the Rescue (with a few add-ons, extensions & plugins).
Google Chrome Restores with Sync…works in seconds.
Must haves for SEO: Session Manager (Client Reporting, Gathering Stats, Multiple Browser Windows & Tabs…a lot of time can be wasted). Open a ton of windows and save the session.
Bit.ly (shortens URL’s)
SEO Extensions for Chrome (SEO for Chrome, SEO Quake)
Meta SEO Inspector
SEO Site Tools For Chrome
Pendume (Web Developer Tools)
Advanced Page Analysis
Page Speed in Google Chrome (still experimental, needs to be added manually, any page can be instantly dissected, right click – inspect element—page speed).
Other things: Text Macros (Shortkeys) Watching Videos: My Speed (for videos)…speeds them up.
Use Images in Content. Picture Paste
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.