Date: Wednesday, March 7, 2007
Time: 7:30 am – 4:30 pm
Loaction: World Forestry Center | 4033 SW Canyon Road | Portland, OR 97221
SEMpdx brings you SearchFest 2007, a full-day search engine marketing conference featuring multiple learning tracks, workshops and expert panels to help you leverage search engine marketing (SEM) in your organization.
Whether you are an SEM professional, work in an Advertising Agency or part of an in-house marketing department, SearchFest 2007 will connect you with the leading thinkers and practioners in SEM today.
Who Should Attend?
SearchFest 2007 is open to all SEM professionals and the wider business community interested in maximizing their success in SEM. This full-day conference will provide programs for both beginners and advanced marketers.
â–º Online Marketers
â–º Web Business Owners
â–º SEM Industry Professionals
â–º Web Designers / Web Masters
â–º Interactive and Advertising Agency Professionals
What You Will Learn
Two separate tracks – Fundamentals and Advanced – will cover a comprehensive range of topics to help you be more successful. In addition, Workshops and Interest Groups will provide specialized content for professionals.
Conference tracks will cover:
â–º SEM Campaign Planning and Analysis
â–º SEO Fundamentals – Best Practices, Strategies and Techniques
â–º PPC Fundamentals – Best Practices, Strategies and Techniques
â–º Link Building and Affiliate Marketing Techniques
â–º Analyzing Campaign Results and Measuring ROI
â–º Case Studies and Results from Real-Life Campaigns
â–º SEM Industry Trends and Future Outlook