Ad Copy Optimization – SEMpdx Event Recap

November 14, 2017 – This month’s SEMpdx event focused on ad copy optimization.  3Q Digital’s Caitlin Halpert, Senior Director of Client Services, presented how to run more effective A/B tests on Google, Bing and Facebook.  Here are 10 takeaways from the evening: There are three factors to consider when testing ads: sample size, statistical significance and practical significance. Differences in ad format performance are usually the result of differences in inventory. We can’t compare ad sizes for a fair equivalent.  With that in mind, test...Read More...

The Art of Storytelling – SEMpdx Event Recap

The Art of Storytelling – SEMpdx Event Recap October 17, 2017 – SEMpdx welcomed Casey Markee, Founder of Media Wyse, to speak at this month’s event.  Casey shared his expertise in creating and promoting exceptional brand stories.  Below are a few key takeaways from the presentation: Use the 5-step brand story approach: Who is the story for?  Why are we telling this story?  What is the story message?  How should we tell the story?  Where shall we share it? In order to find your story, it’s important to understand your brand story archetype. Take the free quiz available from...Read More...

Multi-Channel Marketing – SEMpdx Event Recap

June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your customer personas, including which channels and networks they are using. Use a single source of data to effectively communicate with the client. You can use other systems for intra-channel optimization, but commit to one source for client communication. Consider various modes of communication with your target...Read More...

Content Marketing Moneyball – SEMpdx Event Recap

Content Marketing Moneyball – SEMpdx Event Recap May 9, 2017 – SEMpdx hosted its annual Members Appreciation Night on Tuesday with special guest Larry Kim, founder of WordStream and founder/CEO of Mobile Monkey.  Larry presented a convincing case for data-backed content marketing and shared proven strategies we can employ in our own businesses to find unicorn content – unusually successful content that does well across channels.  Here are a few highlights from the evening: There is a widespread misunderstanding within marketing as to what defines quality content.  For instance, arguments...Read More...

Prioritize, Build & Measure Digital Campaigns – SEMpdx Event Recap

Prioritize, Build & Measure Digital Campaigns  – SEMpdx Event Recap April 11, 2017 – SEMpdx welcomed John McPhee and Ryan Campbell, both of Oregonian Media Group, to present at this month’s event.  Together, they shared their recommendations on how to effectively prioritize, build and measure digital campaigns.  Here are a few takeaways from the night: Building your marketing campaign is about prioritization. John likened it to a staircase, noting the first step is a good website and mobile experience.  Next is SEO, followed by email.  As you move up the staircase, build out your branded paid search, display...Read More...

SEO For 2017 & Beyond – SEMpdx Event Recap

SEO For 2017 & Beyond – SEMpdx Event Recap February 7, 2017 – SEMpdx welcomed two SEO experts to speak at our February event.  Kevin Chow, from Webfor, shared his insights on the future of local search, and David Portney, from 3Q Digital, discussed real-world SEO strategies and tactics that everyone can start implementing right away.  Following are a few key take-aways from the evening: Centroids are not always located downtown. With desktop search, the centroid is located where the cluster grouping is for each vertical.  With mobile search, the user is the centroid. When it comes to...Read More...