Paid Media Strategies – SEMpdx Event Recap

Paid Media Strategies – SEMpdx Event Recap October 15, 2019 – SEMpdx welcomed Anthony Nichols, Founder of collystring, to speak at this month’s event where he presented, “How Owned Data Can Improve Your Paid Media Strategies”.  Below are several takeaways from the evening: Understand the different types of data: First Party (you are the owner & aggregator), Second Party (another business owns the data), Third Party (a large scale aggregator that sells data programmatically) Test different data sources to determine which performs better. Utilize Google Tag Manager. It’s an...Read More...

Charlotte Digital Summit 2019 Event Recap

Charlotte Digital Summit 2019 Event Recap As a seasoned presenter on digital marketing-related topics, I’ve had the opportunity to partner with Digital Summits conference series, speaking in Seattle, Portland and most recently Charlotte. The strategic reason to present on the topic of podcasting at Digital Summit Charlotte, is simply because I’ve never visited the city and am glad I did. It’s a lovely, yet high-growth city with excellent food. More importantly, the 2+ day Digital Summit provided a host of insights from dozens of speakers. I’ve highlighted the most interesting...Read More...

Social Media Measurement and Digital Lead Gen Strategy Insights from SMASH Las Vegas

Social Media Measurement and Digital Lead Gen Strategy Insights from SMASH Las Vegas This past week, I had the honor to attend and speak at Senior Care Sales & Marketing Summit (SMASH) in Las Vegas. While there were dozens of speakers and topics over three days, I thought I’d share highlights from my two favorite sessions. Creating a Social Media Measurement Framework Jim Sterne is truly a godfather of analytics and I was excited to see him on the conference schedule. He’s the founder of a host of associations and excels in making measurement more accessible to marketers. In his session, Jim talked about the ‘opportunity...Read More...

YouTube Video Advertising – SEMpdx Event Recap

YouTube Video Advertising – SEMpdx Event Recap June 4, 2019 – SEMpdx held its last educational event this week before breaking for summer.  We welcomed Sean McEntee, Senior Director of Client Services at 3Q Digital, who gave an excellent presentation, “Make YouTube Your Newest Performance Channel”.  Following are some of Sean’s tips and insights that stood out from the presentation: There are two main advertising formats: In-Stream and Video Discovery. It’s important to separate these formats by campaign. Prioritize TrueView for Action. Keep in mind this requires you to use Smart...Read More...

B2B Marketing – SEMpdx Event Recap

B2B Marketing – SEMpdx Event Recap October 16, 2018 – At this month’s SEMpdx event, we turned our attention to B2B and welcomed Directive Consulting’s CEO, Garrett Mehrguth, to share his tips on driving consistent B2B results.  Garrett emphasized the importance of capitalizing on Share of SERP, the practice of taking as many positions in Google as possible for your most valuable queries.  There are several tactics you can execute to help improve your Share of SERP: Custom landing pages – It’s important to control the landing page experience across every channel. Frictionless...Read More...

Conversion Rate Optimization – SEMpdx Event Recap

Conversion Rate Optimization – SEMpdx Event Recap September 11, 2018 – SEMpdx held its first educational event of the new year with an exceptional presentation by 3Q Digital’s Vice President of Conversion Optimization, Jeremy Epperson. Jeremy began by describing six principles of optimization that all exponential growth companies display, including strategic business alignment, customer-focused approach, data-driven research, a scientific testing process, high velocity testing and a culture of optimization.  These principles are achievable and can be broken down into a repeatable process...Read More...