Multi-Channel Marketing – SEMpdx Event Recap

June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your customer personas, including which channels and networks they are using. Use a single source of data to effectively communicate with the client. You can use other systems for intra-channel optimization, but commit to one source for client communication. Consider various modes of communication with your target...Read More...

Content Marketing Moneyball – SEMpdx Event Recap

Content Marketing Moneyball – SEMpdx Event Recap May 9, 2017 – SEMpdx hosted its annual Members Appreciation Night on Tuesday with special guest Larry Kim, founder of WordStream and founder/CEO of Mobile Monkey.  Larry presented a convincing case for data-backed content marketing and shared proven strategies we can employ in our own businesses to find unicorn content – unusually successful content that does well across channels.  Here are a few highlights from the evening: There is a widespread misunderstanding within marketing as to what defines quality content.  For instance, arguments...Read More...

Prioritize, Build & Measure Digital Campaigns – SEMpdx Event Recap

Prioritize, Build & Measure Digital Campaigns  – SEMpdx Event Recap April 11, 2017 – SEMpdx welcomed John McPhee and Ryan Campbell, both of Oregonian Media Group, to present at this month’s event.  Together, they shared their recommendations on how to effectively prioritize, build and measure digital campaigns.  Here are a few takeaways from the night: Building your marketing campaign is about prioritization. John likened it to a staircase, noting the first step is a good website and mobile experience.  Next is SEO, followed by email.  As you move up the staircase, build out your branded paid search, display...Read More...

SEO For 2017 & Beyond – SEMpdx Event Recap

SEO For 2017 & Beyond – SEMpdx Event Recap February 7, 2017 – SEMpdx welcomed two SEO experts to speak at our February event.  Kevin Chow, from Webfor, shared his insights on the future of local search, and David Portney, from 3Q Digital, discussed real-world SEO strategies and tactics that everyone can start implementing right away.  Following are a few key take-aways from the evening: Centroids are not always located downtown. With desktop search, the centroid is located where the cluster grouping is for each vertical.  With mobile search, the user is the centroid. When it comes to...Read More...

Building A Content Roadmap – SEMpdx Event Recap

Building A Content Roadmap – SEMpdx Event Recap January 10, 2017 – This month’s event focused on content roadmaps with OHSU’s Lisa Williams and SuccessWorks’ Heather Lloyd-Martin walking us through the full digital journey of a content asset. Lisa shared several key decisions you need to make.  First, choose a methodology for creating your roadmap.  This includes understanding content maturity.  It’s also important to define your process for story creation and curation.  Do you have a repeatable process?  Other decisions include defining your resources for storytelling and the channels in...Read More...

Personal Branding – SEMpdx Event Recap

Personal Branding – SEMpdx Event Recap September 13, 2016 – This month’s event brought special guest Mel Carson of Delightful Communications to speak to us about the importance of personal branding.  Mel began by explaining that personal branding means defining your professional purpose and being able to articulate your experience.  He went on to share several tips on how to create a successful personal brand, including these highlights: Build your personal brand through digital strategies and in person. The sweet spots of personal branding include a successful track record,...Read More...