October 15, 2019 – SEMpdx welcomed Anthony Nichols, Founder of collystring, to speak at this month’s event where he presented, “How Owned Data Can Improve Your Paid Media Strategies”. Below are several takeaways from the evening: ...
[caption id="attachment_27953" align="alignright" width="450"] Sean McEntee[/caption] June 4, 2019 – SEMpdx held its last educational event this week before breaking for summer. We welcomed Sean McEntee, Senior Director of Client Services at...
October 16, 2018 – At this month’s SEMpdx event, we turned our attention to B2B and welcomed Directive Consulting’s CEO, Garrett Mehrguth, to share his tips on driving consistent B2B results. Garrett emphasized the importance of capitalizing...
September 11, 2018 – SEMpdx held its first educational event of the new year with an exceptional presentation by 3Q Digital’s Vice President of Conversion Optimization, Jeremy Epperson. Jeremy began by describing six principles of...
June 5, 2018 – This month’s event focused on paid search with Benjamin Briggs, Search Engine Marketing Manager at CloudOne, presenting advanced tactics for effective campaigns. He covered everything from layered bid adjustments to brand and...
February 13, 2018 – We welcomed local SEO expert Greg Gifford, Director of Search and Social at DealerOn, to speak at this month’s event. Greg explained that ranking number one in search results is not where your primary focus should be...
January 9, 2018 – At this month’s sold out event, we welcomed a panel of experts to share their insights on the future of digital marketing. Scott Hendison, Todd Mintz, Anna Hutson and Kevin Getch – all SEMpdx board members – hosted a...
November 14, 2017 – This month’s SEMpdx event focused on ad copy optimization. 3Q Digital’s Caitlin Halpert, Senior Director of Client Services, presented how to run more effective A/B tests on Google, Bing and Facebook. Here are 10...
October 17, 2017 – SEMpdx welcomed Casey Markee, Founder of Media Wyse, to speak at this month’s event. Casey shared his expertise in creating and promoting exceptional brand stories. Below are a few key takeaways from the presentation: ...
June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your...