Is Amazon Marketplaces advertising dangerous?
wants us to know Amazon advertising is “dangerous.” The monster platform now has 300 million active customer accounts; 64% are Prime members. Amazon captures data points nobody else can access – desktop, mobile apps, grography, basket size, similar products, wishlists and more.
For advertisers, it’s a bit of a challenge. You have no control over who’s in the auction with you. What to do?
See Marsten’s SlideShare presentation for tips on what you can steal from paid search principals, and hang on tight.
Portland native, BA Journalism, former print/digital national sales, now owner of my own digital marketing firm. Focused on optimized content, website branding upgrades, social media integration. Board member, Portland Radio Project (prp.fm) – smart, friendly, local radio, saving democracy as well. Growlers, cycling, frequent rants. https://debhartmandigital.com/