When Worlds Collide – Paid Search on Marketplaces

Is Amazon Marketplaces advertising dangerous? Elizabeth Marsten wants us to know Amazon advertising is “dangerous.”  The monster platform now has 300 million active customer accounts; 64% are Prime members. Amazon captures data points nobody else can access – desktop, mobile apps, grography, basket size, similar products, wishlists and more. For advertisers, it’s a bit of a challenge. You have no control over who’s in the auction with you. What to do? See Marsten’s SlideShare presentation for tips on what...Read More...

Spy on your competitors in your spare time!

What’s keeping your competitors up at night? The inquiring mind of Matt Van Wagner would like to know. And he wants you to know too. “Turn your competitive intelligence into a corporate asset,” says Wagner. “Find out what they did in the past, are doing currently – and plan to do.” Competitors will always be with us, and that’s aggravating, but they do leave breadcrumbs in the form of easily discovered public information. Your competitors’ websites can speak loudly about intentions in posted...Read More...

Maximizing PPC Marketing

Maximizing PPC Marketing Ada Pally, VP, Digital Media Services at Clearlink cites an opening cautionary note: PPC doesn’t work for every client. Some clients may actually meet goals doing social media marketing or organic efforts. If you’re going to succeed at PPC, you must get on top of your data, especially your conversions. If you’re over-reporting or under-reporting conversions, it’s time to back to school. Pay attention to your queries “Get as granular as you can with your keywords,” Morgan advises.” “Be thoughtful...Read More...

Search and Social Creative: Shaken, Not Stirred

Search and Social Creative: Shaken, Not Stirred Matt Umbro – Back to PPC Basics Matt Umbro of Hanapin Marketing launched his presentation with an overview of search history. Wow, 2007 was so long ago! There were no ad extensions, no image search results in text searches, and the SERPS looked like yucky spam. In 2009, Google released ad extensions for locations, and sitelinks. The algorithms quaint. In 2011, extended headlines came on the scene, resembling organic results. The march was on as mobile became a force in 2010, “The Year of Mobile.” In 2016, Google removed paid...Read More...

Facebook Advertising

Facebook Advertising Marty Weintraub is in the house. Marty Weintraub, founder of Aimclear,  is always provocative, ever-engaging and reliably on top of the hottest data. Want to know what the bots are up to? Marty can tell you some whoppers. Why should you avoid targeting consumers who deal primarily in cash? (hint: criminals). Also –  exclude cheapskates from audience targeting – those folks who score for searches on “free stuff.” There’s probably not much value there. In a flurry of a deck Weintraub spun conference slides into...Read More...