Bill Hartzer will be speaking on “Performing a Highly Technical SEO Audit” at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon. For more information or to purchase tickets, please click here.
1) Please give us your background and tell us what you do for a living.
I’ve been doing organic SEO since the mid 1990s, when SEO wasn’t known as SEO. I was using search engines to drive traffic to websites, by getting them to rank well. I did a lot of affiliate sites, created them from scratch using Notepad and then MS FrontPage and then finally on to WordPress back in the mid 2000s. I’ve been an in-house SEO for a large telecom company, and then move to doing SEO for clients around 2004 or so.
2) How has technical SEO evolved in the last 5 years?
Technical SEO has evolved over the years because we now have tools such as crawlers and other tools that allows us to analyze a website more in-depth. We used to have to do a lot of the work manually, or export URLs and then put them into a spreadsheet. We can run reports using various tools, but it’s the experienced SEO who really knows what to look for.
3) What 3 SEO Tools do you find indispensable and why?
Google Webmaster Tools is helpful to some extent, but also Majestic.com, and Screaming Frog SEO Spider. There are a few other tools I use daily, but I’ll keep those in my own arsenal of SEO tools that I use to complete highly complex SEO Audits.
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.