2015 is shaping up to be the “Year of the Video” according to many experts in the field. How can you use video to improve the performance of your campaigns, including paid, retargeting, prospecting, and SEO? Understanding how to use video and content on your landing pages will give you the boost in metrics that you’re looking for in 2015.
Casey will be sharing his research about the impact of video on your SEM campaigns in both positive and negative ways. He’ll also be focusing on where video can have the biggest impact on your funnel pages and content.
- Understand the future of video SEO (or what’s left of it)
- How video can be used to increase your SEM campaigns performance
- The value of video in your PPC campaigns
- How video can support your marketing goals
Casey Henry is currently the SEM/Growth Manager at Wistia in Cambridge, MA. He currently manages Wistia’s web advertising, retargeting, PPC, SEO, and marketing engineering efforts. Before joining Wistia, he was with Moz as their Director of Inbound Engineering managing a team of engineers responsible for all marketing related engineering needs. Dating back to 2005, Casey began SEM consulting for a number of business focusing on organic traffic growth.
Casey is constantly testing how video can be used to increase the performance of paid and organic efforts by businesses. Understanding the value of video within his campaigns has become an obsession driving his research at Wistia. He also continues to research Google rankings and what factors can lead to increased rankings and traffic. Follow him on Twitter at @caseyhen.
Date and Time
Tuesday, February 10, 2015
5:00 pm to 7:00 pm. Presentation starts at 5:30pm
Bridgeport BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209
Parking & Transit
There is street parking available around the venue ($1.60/hour until 7PM), a pay lot across the street in the Safeway building (enter on 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77).
Early Bird member tickets start as low as $20! Prices go up on February 3rd, so get ‘em early.
Robert Frost has been the Director of Events for SEMpdx since July 2014. He has over 10 years of experience in digital marketing, with a focus on Paid Media across many verticals, and over 20 years of management experience. Robert is currently the Director of Professional Services at Odysys, a SaaS provider for the hospitality industry. He is also the founder and principal of RPerro Media, where he consults with small businesses on their digital marketing initiatives. Robert was previously the Director of Media Operations at Ethology, a full-service digital agency, and also served as the General Manager of Ethology’s Portland office.
Outside of digital marketing, Robert is an avid wine enthusiast, foodie, and fitness fanatic, and can often be found wine tasting, checking out the city’s amazing restaurant scene, in the gym, or running on Portland’s beautiful riverfront and woodland trails.