Please join SEMpdx on Thursday, September 17, at 11:00am on Zoom (download here) as we welcome Micah Heath, Director of Product Research & Development at Logical Position, who will be presenting:
The 5 Biggest Mistakes Businesses Make on Amazon (and How to Avoid Them)
After auditing and managing hundreds of Amazon accounts, we have identified the 5 biggest mistakes we see companies are consistently making on Amazon. In this session we will cover in detail what those mistakes are, as well as provide some actionable insights and takeaways to help you avoid/correct them and get your Amazon program on the right track.
- Learn crucial factors to consider before getting started on Amazon
- Learn more about product listing, pricing, and fulfillment best practices
- Take a deep dive into the latest Amazon advertising strategies and tactics
- Skills Level: Beginner to Intermediate
With over 10 years of experience in the digital marketing industry, Micah is an all-around ad guru. He has helped start two successful agencies and led paid search advertising teams for multiple Fortune 500 companies. At Logical Position, he researches, tests and analyzes new approaches to paid search, social, marketplaces and more for clients ranging from SMB to enterprise. In addition to developing the new products and strategies themselves, he also helps train the agency’s talent on how to fulfill, execute, and scale them across Logical Position’s 6,000+ client base.