Manny Rivas will be speaking on Non-Facebook Social at the Engage Conference, which will take place March 9, 2017 in Portland. For more information, or to purchase tickets, please click here.
1) Please give us your background and let us know what you do for a living.
I’m a marketer, entrepreneur, speaker & “seasoned” barbecue pit-master (pun intended :). I joined Aimclear® in 2008 as employee No. 3 and now serve as Chief Marketing Officer. In nine years with the company, I’ve helped establish Aimclear as an internationally regarded marketing company. Aimclear notched three 2016 US Search Awards, including Best Large Integrated Agency.
Credits include Uber, eBay, Airbnb, Dell, LinkedIn, Eurail, Firestone, Amazon, Quest, 3M, InfusionSoft, Siemens, The Washington Post and numerous others.
I love cooking, world travel and fishing Minnesota’s pristine waters.
2) We know that in the Facebook Ads UI, we have the opportunity to share the ad to Instagram. Why might I choose to do this and how might my results differ from Facebook?
Different Experience –
Instagram and Facebook, although complementary, are two separate user experiences where content is consumed differently. Content a user invests in creating and sharing in either channel differ in complexity, context, and emotional commitment from the user. Understanding where your target audience is most engaged and committed often begets better results IF the content shared fits the medium AND provides value.
Expanded Reach &/or Demographic Variance – You may be looking to expand your reach to an audience you are already promoting content to or you may know your target audience prefers to engage in one channel over the other. Either way it is important to understand where potential customers exist and in what density. If you are looking to focus on a younger demographic, Instagram may prove more fruitful. If you are seeking an older audience with higher spending power, then Facebook is most likely where you want to be.
3) The current buzz on Twitter ads (so I’ve heard) is pretty negative. What are your thoughts on them?
We’ve often found Twitter ads to have lower performance comparatively in terms of direct response conversion. In part, the transient nature of information in the feed makes it easy for users to completely overlook promoted tweets.
In addition, marketers don’t have the ability to slice and qualify audience targeting using and operators. Although 3rd party targeting options are available, if marketers can’t qualify audiences using AND operators between targeting variables, we’re limited in the precision with which we can isolate a qualified audience.
The waning confidence in Twitter shows in the marketplace. Advertiser spend YoY in Twitter is leveling off, while Facebook has seen continued revenue growth, up 59% YoY last quarter.
https://www.fool.com/investing/2017/01/07/5-reasons-advertisers-are-choosing-facebook-over-t.aspx
Todd Mintz knows PPC…knows Social Media…knows SEO…knows Blogging…knows Domaining…and knows them all real well. He runs growth marketing for )and is also a Director & Founding Member of SEMpdx: Portland, Oregon’s Search Engine Marketing Association, and he can be found here on Twitter and Facebook.