Mobile Trends: From SEO to User Experience pt. 2

After 8 years in mobile app acquisition, Natalie Allers came across a issue that would change her work and view of ads on device apps. When working on ad acquisitions for several well known apps, she found that most of the “clicks” or traffic was coming from an “iphone simulator” out of Malaysia. She came across a case of mobile ad fraud. And she only discovered this by going through her ad results manually. The last 2 years of Natalie Allers life have now been taken up by mobile ad fraud. So it was only fitting that she spoke to this topic...Read More...

Mobile Trends: From SEO to User Experience

This session started off on an interactive note.  “Stand up and take out your phones,” Eli Schwartz said. “I want everyone with an iPhone to put them in the air.” Almost everyone in the full room rose their iPhones above their head. “Now with that in mind, let’s talk about the mobile first index.” Schwartz said. In November 2016, Google announced they would shift to use mobile searches first. This meant that if you used a desktop computer you’d be seeing search results as if you used a mobile device (not of course in dimension size). Why?...Read More...

She Said, He Said. Two SEOs give their take on how to solve your SEO questions.

A marriage of two minds. That’s what the session “She Said, He Said. Two SEOs give their take on how to solve your SEO questions.” was. Covering as many SEO problems as possible in 75 minutes, Carolyn Shelby of Tribune Interactive and Rohrer Rohrer of NorthSide Metrics ran through clear examples of how to deal with day-to-day SEO issues. Whether this was on migrating to a new content management system (CMS) or creating content for a blog, the solutions all came down to communication and research. They covered five topics with a stake in SEO...Read More...

Purna Virji Explores the AI Era of Search

Purna Virji Explores the AI Era of Search Purna Virji, named by PPC Hero as the #1 most influential PPC Expert in the world, specializes in SEM, SEO and the future of search. In this morning’s keynote, moderated by Anna Hutson, Purna shared insights into how AI is changing how we behave as marketers and what we need to do as marketers to adapt. In this constantly evolving landscape, Purna explains how technology, as it grows smaller and its capabilities grow larger, is finding a way to fit into every aspect of our lives. As such, mobile is quickly becoming a state of being, and not...Read More...

Actionable Analytics

Actionable Analytics Map out a strategy by leveraging your search analytics data. In this session, you’ll learn how to understand and develop a framework to find and test your results, and learn how to get actionable insights from your data. Speakers: Leslie To, VP of SEO – 3Q Digital Dave Roth, CEO – Emergent Digital “Who has used the new Search Console?” asks Leslie To, VP of SEO at 3Q Digital. One or two hands raise per table; everyone waits with baited breath to hear what the Search Console is. Instead, we are launched into a...Read More...

Catching the Buzz: Lifestyle Marketing Lessons From the Worlds of Beer and Cannabis

Catching the Buzz: Lifestyle Marketing Lessons From the Worlds of Beer and Cannabis Marketing opportunities abound in the exploding lifestyle categories of beer and cannabis (especially here in Portland). Like any online gold rush, these opportunities come with a myriad of competitors and challenges. Listen to Rebecca and Mark’s experience in growing brands in these segments, and how it might inform your next marketing leap. Speakers: Rebecca Kelley, Content Director – Leafly Mark Knowles, Principal – The Growler Guys Marijuana is still listed as a Schedule I drug; illegal on the federal level and not accepted as...Read More...