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Please join us on Tuesday, June 14at the Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Michael Cortez, Marketing Manager at Webfor, who will be presenting “Google Analytics 4”.

This event is free for SEMpdx members, and is limited to 50 attendees. Due to the attendee cap, non-members will not be permitted.  Membership however, is free, so you can join here. This event is likely to sell out, so please RSVP ASAP!

Synopsis

Google Analytics 4: Where did my data go?

Google Analytics 4 (GA4) is a major change from Universal Analytics (GA3). Learn what the major changes are with GA4 and why you should not wait to prepare for these changes. Find out how to set up enhanced measurement events, and how to use and analyze these new GA4 reports. Tracking conversions and goals will be different in the very near future–make sure you aren’t left behind.

Key Takeaways

  • What are the major changes to GA4
  • How to set up GA4 and enhanced measurement events
  • How to read and analyze GA4 reports
  • How to set up events and goals in GA4
  • Skill Level: Beginner to Intermediate

Speaker Bio

I am the Marketing Manager at Webfor,  I lead our SEO, social, paid, and content teams to help create winning marketing strategies for our clients. 15+ years of sales and marketing experience across a variety of industries.

Lover of all things digital marketing, but I am an SEO nerd at heart. I have an affinity for local SEO, technical SEO, data science and analysis, SEO automation, and more. When I am not geeking out on SEO I enjoy exploring the Pacific Northwest with my wife and two daughters, gardening, bonsai, and playing basketball (it’s been far too long – I blame it on Covid).

Outside of work. Michael enjoys adventuring and exploring the PNW with his family. His hobbies include camping, hiking, snowboarding, and playing guitar just to name a few. As a California native, my family and I have fallen in love with all things the Pacific Northwest has to offer.

Date and Time
Tuesday, June 14, 2022
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Sponsors

Thank you to our 2022 Event Sponsor for making our Educational Event Series possible!

Webfor    

 

 

 

Tickets
This event is free for SEMpdx members, and is limited to 50 attendees. Due to the attendee cap, non-members will not be permitted. This event is likely to sell out, so please RSVP ASAP! 

Register Now

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