Please join us on Tuesday, May 9 in the Heritage Room at BridgePort BrewPub as we welcome Larry Kim, founder of WordStream and founder/CEO at Mobile Monkey, who will be presenting “Content Marketing Moneyball”. The content marketing bandwagon is ridiculously crowded and the vast majority of your efforts go nowhere – 99.9% of content gets fewer than a thousand shares and the average conversion rate from all this stuff is less than 1%. What’s a marketer to do in 2017 and beyond? In this session, Larry will share his unusual content marketing strategy that has essentially nothing to do with conventional ideas around creating “quality content”, as well as new ways to measure content effectiveness and for cloning unicorns – the rare 1% of content that does remarkably well in PPC, SEO, Social and even converts well, too. Powered by Wild Apricot Membership Software

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