Please join us on Tuesday, September 13, at the Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Kent Lewis, Chief Marketing Office at Anvil/Deksia speaking on The Web3 World: Why and How Brands are Marketing with NFTs and the Metaverse.
This event is free for SEMpdx members & non-members – membership, however, is free, so you can join here. This event is likely to sell out, so please RSVP ASAP!
The Web3 World: Why and How Brands are Marketing with NFTs and the Metaverse
Since the mid-1990s, virtual reality (VR) has been marketed as “the next big thing.” Decades later, blockchain, crypto currency, affordable computing power, and major investments in infrastructure by brands like Meta and Microsoft have created a tipping point in the form of NFTs and the metaverse. The promise outlined by RTFKT, Bored Ape Yacht Club and OpenSea means easy money in the form of minting NFTs to be gobbled up by GenZ and billionaires alike. Similarly, Meta, Decentraland and Sandbox promise an engaging environment rich with culture (art galleries, museums) fun (games and events) and commerce (real estate and marketplaces). But what is the reality for marketers? Where are the biggest opportunities (and pitfalls)? In this session, Deksia CMO, Kent Lewis, will outline opportunities for marketers in the Web3 world for organizations large and small.
As Chief Marketing Officer at Anvil/Deksia, Kent is responsible for the overall strategic direction of marketing, including evolving messaging and integration of their combined entities. As President and Founder of Anvil Media, Inc., he was responsible for managing operations, marketing and sales.
Kent is a co-founder of SEMpdx, and created Formic Media, Anvil’s sister digital marketing agency designed to support small business and he has been an adjunct professor at Portland State University, where he currently teaches Search Engine Marketing. He is also an active member of SMART, starting as a as a volunteer reader, then joining the marketing committee, where he created and hosted a fundraiser event known as SMART Gala. For ten years, he was a member of the board at SMART and is still a volunteer reader. In 2007, he joined the Portland chapter of Entrepreneurs’ Organization (EO), where he was Membership Chair for five years. He regularly advise startups and sits on advisory boards for companies like CareSpace and PacificWRO. He also speaks regularly at industry events, is quoted in the press and contribute to publications including Portland Business Journal and SmartBrief. Past industry awards and recognition include Portland Business Journal’s Top 40 Under 40 Award, American Marketing Association’s Marketer of the Year, PPC Hero’s Top 25 Most Influential Pay-per-Click Experts, BuzzSumo’s Top 100 Digital Marketing Influencers & Top 20 Digital Strategists by Digital Strategy Institute.
Date and Time
Tuesday, September 13, 2022
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209
Parking & Transit
There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.
SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.
Thank you to our 2022 Event Sponsor for making our Educational Event Series possible!