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Steve Gehlen headshotPlease join us on Tuesday, March 12th, at Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Steve Gehlen, Director of eCommerce & Digital Marketing at Pendleton, who will be sharing how he weaved Digital Transformation from the inside for some of Oregon’s top brands (including Nike, Coastal Farm & Ranch, and many more).

SEMpdx will be providing pizza, salad, and drink tickets for two (2) beverages.

To receive your SEMpdx membership discount, you must use the email address associated with your account in Eventbrite to purchase your ticket. Not a member? Join here.


Weaving Digital Transformation from the Inside: Stories & lessons learned working for some of Oregon’s top brands

Steve Gehlen has led Digital strategy, transformation, marketing, and/or eCommerce at some of the most iconic Oregon-based brands, including Nike, Hollywood Video, Oregon Health & Science University, Icebreaker Clothing (North American HQ in Portland), Coastal Farm & Ranch, and Pendleton.

Achieving big changes, often without the authority to do so, Steve will discuss the secrets he has learned for how to manifest Digital innovation across various industries and companies.

The talk will include specific examples from Steve’s work at Nike, Icebreaker Clothing, Pendleton, Hollywood Video, Coastal Farm & Ranch, and Oregon Health & Science University.

Learning Objectives and Takeaways:

  • New ways to think about how you approach making progress on digital transformation at your company
  • Leveraging Insider Knowledge for Outsized Impact: Discover how to use your position within an organization, regardless of your level of authority, to influence and drive digital innovation
  • Strategies for Navigating Digital Transformation in Traditional Industries: Learn how to apply digital transformation strategies effectively within traditional and legacy industries

Speaker Bio

Starting his career in the mid-90s, Steve Gehlen has led Digital strategy, transformation, and execution at companies such as Nike, Icebreaker Clothing, Pendleton, Coastal Farm & Ranch, Hollywood Entertainment Corp. (dba Hollywood Video), and Oregon Health & Science University (OHSU). He also led B2B marketing for Brandlive and HealthSparq. In 2004 Steve founded the non-profit Internet Strategy Forum, a national professional association for brand-side Digital executives, with over 1,500 members in 5 chapters around the U.S. Steve recruited Board members from Intel, Disney, VISA, NBC/Universal, and IBM. Steve was the Chairman and producer of Cre8con: The Portland Creative Conference from 2008 – 2019. The event brought top creatives across a variety of industries to Portland to discuss their creative process. He is also the founder of Keeping the Arts, a non-profit that gives money to youth arts education programs in Oregon.

Date and Time
Tuesday, March 12, 2024
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.


Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.


Thank you to our 2023 Event Sponsor for making our Educational Event Series possible!





Registration Required.

Register Here –
You will need to use the same email address that you registered for SEMpdx membership to receive your discounted ticket

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