“I ain’t sayin’ I beat the devil, but I drank his beer for nothing…Then I stole his song.” Kris Kristofferson
1 In the beginning (God / Tim Berners-Lee / Al Gore) created the World Wide Web.
2 And the web was without form, and void; and chaos was upon the face of the deep. And the Spirit of God moved upon the face of the net.
3 And God said, Let there be online properties and domain names were born.
4 And God saw that domains were nothing without associated content so he created web hosting and the ability to post content online via FTP.
5 And God called this process web publishing. And this was the first day.
6 And God said, Let there be a way to organize content so that people can find it.
7 And God made the web directory where human editors could post links to websites.
8 And God called the firmament Yahoo. And the evening and the morning were the second day.
9 And God said, Let there be a way to organize websites in such a way so that users can make queries in order to find their information..
10 And God called these new information portals “Search Engines”.
11 And God said, Let the Search Engines send forth spiders to seek out, index, and categorize all the websites throughout the land.
12 And the spiders allowed the Search Engines to map out and index the web for web surfers and God saw that it was good.
13 And the evening and the morning were the third day.
14 And God said, Let there be lights in the firmament of heaven to divide the primary web from the secondary web:
15 And let them be for lights in the firmament of the heaven to give enhanced visibility to web surfers: and it was so.
16 And God an important distinction; dot com domains to rule the day, and other lesser domain extensions to rule the night: he made the subdomains also.
17 And God set them in the firmament of the heaven to give light upon the web,
18 And to rule over the day and over the night, and to divide the light from the darkness: and God saw that it was good.
19 And the evening and the morning were the fourth day.
20 And God said, Let the Search Engines create a way to link websites and visitors in the open firmament of heaven.
21 And God created algorithms which decided which websites would rank well for user queries: and God saw that it was good (and since Google did the best job of this for God, God blessed Google with most of the marketplace).
22 And God blessed website owners saying, Be fruitful, and multiply, and fill web with beneficial sites that meet the needs of the public (and make money for the webmasters).
23 And the evening and the morning were the fifth day.
24 And God said, Let the website owners adjust their sites so they are more likely to be ranked well by the search engine algorithms: and SEO was so.
25 And God said, Let the website owners who wish to pay their way to the top of the search engine have the ability to do so: and God saw that Paid Search was good.
26 And God said, Let us make man in our image after our likeness: and let man (and woman) communicate with other online in furtherance of relationships and online commerce (and Social Media was born).
27 So God created man in his own image, in the image of God created he him; male and female created he them.
28 And God blessed them, and God said unto them, Be fruitful, and communicate, and replenish the web, and subdue it: and have dominion over the commercial web, the social web, and over every living thing that goeth online (and ICANN was born).
29 And God said, Behold, I have given you every possible tool from which you can create and run online communities and commerce (plus the ability to endlessly innovate to suit the collective purpose).
30 And to every man and woman on earth, I’ve given them the ability to get onto the web and use it in such a way to enhance their life (and the life of their loved ones).
31 And God saw every thing that he had made, and, behold, it was very good. And the evening and the morning were the sixth day.
1 Thus the World Wide Web was finished, and all its infrastructure was in place.
2 And on the seventh day God ended his work which he had made; and he rested on the seventh day from all his work which he had made.
3 And God blessed the seventh day, and sanctified it: because that in it he had rested from all his work which God created and made.
And then lots of smart men and women attempted to game the system that God created…