Build Domain Authority and Search Engine Rankings via These 20 Effective Link Development Strategies

To maximize visibility in organic search results for industry terms, brands must increase ‘domain authority’ with Google. This is often achieved by securing a meaningful quantity of inbound links from high quality websites trusted by Google....

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Ad Blockers: The Impact and Implications for Publishers and Advertisers

With Apple’s latest iOS update blocking cookies by default, consumers are more empowered than ever to control access to their personal information. As if that wasn’t enough of a challenge for publishers, agencies and advertisers, ad blockers...

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2019 Digital Marketing Predictions (+ 2018 Year-in-Review)

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for...

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7 Steps to Leverage Social Media to Increase Search Engine Visibility

[caption id="attachment_14025" align="alignnone" width="300"] Social media + Search engine optimization = success[/caption] In their quest for the most useful search result, Google’s algorithm has placed increasing weight on social media...

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Search Engine Strategy New York as Experienced by SEMpdx President Kent Lewis

I just wrapped up 4 days of blog coverage for Search Marketing Standard at SES New York. You can read about the 16 sessions I attended online, and check my personal blog for additional color commentary. All-in-all, the event was good. Since I...

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