Small Business Holiday Season by Rachel Bills

Small Business Holiday Season by Rachel Bills Small businesses face an increasingly difficult challenge when it comes to competing for attention with larger brands, especially around the Holidays. Consumer’s screens are saturated with deals, cheap buys and high budget advertisements and often times, small business owners can overshadowed. However, that doesn’t have to be the case. Here are 4 tips for small businesses to catch and hold their consumer’s attention this Holiday season. Let Images Speak for You As the old saying goes, a picture speaks a thousand words. Small business need to...Read More...

How To Get A Post On Our SEMpdx Blog

Hey y’all, We’re opening up the blog to anybody for guest posting on any topic relevant to search marketing. I’ve been tasked with writing a blog post on how to get your blog post posted on our blog. I’m supposed to share with you the steps and rules you need to follow to make this happen. Here’s the deal though…there aren’t any. You just need to convince me that your post is worthy…and then I hook you up. Speaking of hook-ups…if I really like your post, I might sweeten the deal by offering you some schwag or a free ticket to one of our...Read More...

7 Steps to Leverage Social Media to Increase Search Engine Visibility

7 Steps to Leverage Social Media to Increase Search Engine Visibility In their quest for the most useful search result, Google’s algorithm has placed increasing weight on social media signals including citations, likes, comments, and shares. Brands that have hesitated to enter the social media fracas have paid a price in terms of organic search rankings. Conversely, brands who embraced social early have benefitted from the additional boost in visibility. The integration of social media tactics into search engine optimization (SEO) efforts can maximize the impact of those efforts on brand visibility,...Read More...

Online Genesis: Chapter 1 (And Part Of Chapter 2)

Online Genesis: Chapter 1 (And Part Of Chapter 2) “I ain’t sayin’ I beat the devil, but I drank his beer for nothing…Then I stole his song.” Kris Kristofferson 1 In the beginning (God / Tim Berners-Lee / Al Gore) created the World Wide Web. 2 And the web was without form, and void; and chaos was upon the face of the deep. And the Spirit of God moved upon the face of the net. 3 And God said, Let there be online properties and domain names were born. 4 And God saw that domains were nothing without associated content so he created web hosting and the ability to post content...Read More...

Search Engine Strategy New York as Experienced by SEMpdx President Kent Lewis

I just wrapped up 4 days of blog coverage for Search Marketing Standard at SES New York. You can read about the 16 sessions I attended online, and check my personal blog for additional color commentary. All-in-all, the event was good. Since I first attended SES in Boston, I’ve noticed the event has changed along with the industry. For starters, the overall energy level has waned as the SES appeals to a more broad and corporate audience. Back in the early days, you could sense the nervous energy and appreciated the “insider...Read More...

The Seattle SuperSonics Don’t Need SEM, They Need A #$#$%#$% Clue

Today, I saw a probably the most extraordinary juxtaposition of stories that I’ve can ever remember seeing. This morning, I read Bill Simmons “Save Our Sonics” column which began: In six years of writing for ESPN.com, this is the longest piece I’ve ever sent to my editors — nearly 15,000 words of anguished e-mails from Sonics fans around the country. He then shared with us a large variety of letters containing incredible levels of emotion and distress from Sonics fans everywhere. One could not help but be touched...Read More...