From The Vaults: Twitter 2.0:  The Business Case For Twitter

So a couple years ago, I was tasked to put together an article about this really popular social media thing-a-ma-jig called “Twitter”. I was very happy with the end result…however, it was decided not to release what I wrote. The article has sat on my hard drive unpublished…until now. I think the introduction is quite dated and I leave it only for reference. However, what strikes me about the rest of the article is that the advice isn’t dated and is still very actionable. If you are a business that hasn’t...Read More...

The Smart Guide To Domain Name Investing

The Smart Guide To Domain Name Investing “Either you bring the water to L.A. or you bring L.A. to the water”…Noah Cross/Chinatown Domain names are the real estate of the Internet and the people that have invested wisely in them have become very rich.  When I mean rich, I’m not talking about the “Life’s Been Good To Me So Far” wealth of some of my search marketing friends.  I’m talking “F*** You” rich.  When I attended the 2007 Domain Roundtable, I was made keenly aware that I was in the same room with 2 Domainer Billionaires (Frank Schilling & Kevin Ham)…and...Read More...

Search As A Narrative

Search As A Narrative "The horror of that moment," the King went on, "I shall never, never forget." "You will though," the Queen said, "if you don’t make a memorandum of it." Lewis Carroll, Through The Looking Glass So, I would like to have a do-over on this old post that I wrote.  Not that I think the post was wrong or bad…I actually think quite highly of it.  But, it wasn’t really what I wanted to say given its inspiration. Here’s the backstory:  I communicate with lots of different...Read More...

The Infinite Conversation

The Infinite Conversation “Only one is a wanderer; two together are always going somewhere…” Kim Novak, Vertigo So last week, some of my fellow SEMpdx Board Members and I got together for a SearchFest 2010 planning meeting.  We discussed many relevant topics (date, venue, topics, speakers, etc.) and at the end of the meeting, I was tasked with inviting a group of speakers, most of whom I consider some of my closest friends in our industry. Writing a “formal” invitation email to your friends is a bit awkward.  It’s tempting to write something along the line of: SEMpdx...Read More...

How To Punk An Salesperson via Email (and The Best Way To Respond)

If you do any sort of email prospecting for your business, you’ve likely come across a “hard ass” prospect like me who likes to try to have a little fun at your expense. If you encounter such a person, this woman’s response to me is the absolute correct way to handle the situation. Even though I really didn’t have a clue about her and the company she worked for, she definitely earned a bit of my time (and my respect as well). And, if you have a naughty streak like I do, feel free to try this with your email sales...Read More...

Thirteen Ways of Looking at Mesothelioma

Adapted from Wallace Stevens I Among twenty snowy mountains, The only moving thing Was the eye of mesothelioma. II I was of three minds, Like a tree In which there are three mesotheliomiacs. III Mesothelioma whirled in the autumn winds. It was a small part of the pantomime. IV A man and a woman Are one. A man and a woman and mesothelioma Are one. V I do not know which to prefer, The beauty of inflections Or the beauty of innuendoes, Mesothelioma whistling Or just after. VI Icicles filled the long window With barbaric glass. The shadow of...Read More...