For today’s search agencies, there’s no shortage of information, advice and opinions on the best way to optimize your clients’ campaigns for greater value, or to make the latest Google algorithm tweak work better for you. What there isn’t a whole lot of, however, is information on how to improve the business side of your search agency.
As the search landscape continues to evolve—adding mobile, social, display and more along the way—those on the executive team at search agencies are struggling with how to best adapt to this evolution. How can we differentiate? How can we scale? What do clients want from us? How can we get more wallet share? How can we systematically enchant our clients? Get the answers right and your search agency won’t just survive—it will thrive, and your current and new customers will reap the rewards right along with you. But get it wrong, at the very least you’re leaving money on the table—or even worse, driving prospective clients right to your competition.
To help address the real business concerns shared by search agencies, performance marketing platform creators Acquisio have added an entire business track to their upcoming AcquisioUserSummit that will be held in Montreal from June 27-29, 2012. In the Summit’s business track, search agency execs will share their strategies for retaining and upselling current clients, attracting new clients and winning new business. They’ll also talk about how to successfully add Facebook and display advertising to your service offerings, and will pinpoint the best way to differentiate your business so you can increase your deal flow.
And remember the question about what clients want from your agency? Acquisio has an entire session devoted specifically to that topic, featuring 3 CMOs who will tell you what they like, what they look for, and what they avoid when working with a performance media company.
Interested in learning more? Get the scoop on the User Summit and the business track sessions on the Summitwebsite—and then take advantage of the early registration price for the Summit which is good through March 31.
–Marc Poirier, Co-Founder and VP Marketing, Acquisio