10 Factors to a Successful Company Launch via Paid and Organic Search Marketing

I’ve always enjoyed working with entrepreneurs on go-to-market strategies, perhaps because I’ve been in that position myself in the past. Although startups are typically higher-risk clients with smaller budgets for agencies, it’s easier to make a huge impact with early-stage companies via marketing. I’ve also found start-ups tend to listen and respect marketing partners, likely because they know less about marketing and already have too many hats to wear to have time to get in the way. Most startups are looking to make the biggest possible...Read More...

Search Engine Marketing Scholarship – 2015 Winter Term

Search Engine Marketing Scholarship – 2015 Winter Term It’s that time of year again. The time when Portland State University’s Center for Executive and Professional Education and SEMpdx partner up to offer a Winter term scholarship for the Search Engine Marketing Course (within the Digital Marketing Strategies Certificate Program). Presented by PSU CEPE and SEMpdx This really is an amazing opportunity for one lucky person. This course begins on February 20th, 2015, and will continue of March 6th and March 13th (no class February 27th). Classes are 10am – 4pm on Fridays only. The current...Read More...

2015 SEMpdx SearchFest Mini-Interview: Rand Fishkin

2015 SEMpdx SearchFest Mini-Interview:  Rand Fishkin Rand Fishkin will be speaking on “Competitive SEO” at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living. I founded Moz, a software startup in Seattle that helps marketers focused on SEO. For 7 years, I was the company’s CEO, and now I serve as an individual contributor, helping out wherever I can (which is mostly on product and marketing). 2) If you were to...Read More...

2015 SEMpdx SearchFest Mini-Interview: Mat Siltala

2015 SEMpdx SearchFest Mini-Interview:  Mat Siltala Mat Siltala will be speaking on “Social Non-Paid” at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living. Just trying to figure out how far back of a background are you looking for here? Maybe the fact that I use to co-host a morning country show for several years. Yes I was a country DJ and I can’t even stand country music! I also have a background in...Read More...

2015 SEMpdx SearchFest Mini-Interview: Kristy Bolsinger

2015 SEMpdx SearchFest Mini-Interview:  Kristy Bolsinger Kristy Bolsinger will be speaking on “Social Non-Paid” at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living. I’ve been in marketing, social media and customer experience for quite some time as both a consultant and as a member of an in-house team. Currently I work at PwC (PricewaterhouseCoopers) where I work with leading global brands helping them create...Read More...

Your SearchFest Golden Ticket: How To Attend SearchFest 2015 (and Subsequent SearchFests) For Free.

Your SearchFest Golden Ticket:  How To Attend SearchFest 2015 (and Subsequent SearchFests) For Free. A whole bunch of years ago, there was a Domain Conference in Seattle called “Domain Roundtable” which I had the privilege of attending. One of their promotional efforts that stuck with me as being particularly savvy is they offered somebody a free conference pass plus travel and hotel if they got a tattoo of the corporate sponsor DomainTools. While the blog post announcing this offer seems to have fell off the live Internet, a video of the tattoo application itself still remains: Influenced by this “genius” level marketing, SEMpdx will make...Read More...