Yesterday, Google announced a new option for supporting sitemaps for video, and maps can be submitted right alongside your other sitemap from inside Webmaster Tools.
In my opinion, early adopters of the video sitemaps will gain a huge advantage over the competition, and Google will be placing extra effort into indexing and displaying those results.
I also suspect that now, our annual event Searchfest had better be incorporating even more video information into it’s agenda. Are there any local businesses reading this that are using the new sitemap already?
I’m going to get one made today for a small site…