by Sarah Hinds | Jun 8, 2019 | Events, PPC, video |
June 4, 2019 – SEMpdx held its last educational event this week before breaking for summer. We welcomed Sean McEntee, Senior Director of Client Services at 3Q Digital, who gave an excellent presentation, “Make YouTube Your Newest Performance Channel”. Following are some of Sean’s tips and insights that stood out from the presentation: There are two main advertising formats: In-Stream and Video Discovery. It’s important to separate these formats by campaign. Prioritize TrueView for Action. Keep in mind this requires you to use Smart...Read More... by Sarah Hinds | Apr 16, 2015 | Events, Local, Organic, SEO, social media, video |
April 14, 2015 – A sold-out crowd welcomed Ethology’s Mike Corak to this month’s SEMpdx event. With experience building successful strategies over the years for companies like Coca-Cola, FedEx and Walt Disney, Mike walked us through all things digital as he shared the top trends for 2015 that deserve our attention. Customer experience is the next big thing – This brings together content strategy and user design. Content quality over quantity – Before creating any new content, take care of your existing content. Think ROT: redundant, outdated...Read More... 
by Sarah Hinds | Feb 11, 2015 | Events, video |
February 10, 2015 – This month’s SEMpdx event focused on video marketing. Casey Henry, from Wistia, joined us from Cambridge, MA to share his research on effective video marketing and where video can have the biggest impact. Looking at video marketing as it relates to SEO, Casey stressed it’s more than just video snippets. In fact, results from an in-house rich snippets test showed there is no return of video snippets in web search. So Wistia came up with a strategy: Your Home vs. The Playground. Place conversion videos on your home site...Read More... by Scott Hendison | Oct 15, 2009 | social media, Tools, video |
I thought that Tuesday’s Social Media SixPack presentation went pretty well, and someone e-mailed me asking me for my slides, so I decided to post a dry run of my presentation here. I went a bit long here. at about 10 minutes, but it might be worth watching if you want to be more efficient.Read More... by Scott Hendison | Jan 28, 2008 | social media, video, Wordpress |
Todd Mintz posted a YouTube video a couple of days ago and complained of “embedding issues” so I thought I’d do the same, testing for myself. Todd’s right… Although it showed in Firefox, it wouldn’t work in IE… What a a pain… Sorry Todd, but here’s the fix – Before embedding the Youtube code in a WordPress post, go to Users – your profile – and UNcheck the box for “use the visual editor when writing”. It’s stupid, but that all it takes to fix the issue....Read More... by Todd Mintz | Jan 25, 2008 | toddmintz, video |
This is a brilliant social media marketing idea…NBA Dunk contestant Rudy Gay is leading up the following promotion: Upload your best slam dunk videos to You Tube and he will select one dunk to perform at the NBA All-Star Game Dunk Contest. A great way to engage the community to follow the new videos being uploaded to You Tube & participate in their evaluation. There’s a pretty good chance that a certain number of viral videos will emerge from this process and when one of these dunk videos goes viral, Rudy’s promotion is...Read More...
