YouTube Video Advertising – SEMpdx Event Recap

YouTube Video Advertising – SEMpdx Event Recap June 4, 2019 – SEMpdx held its last educational event this week before breaking for summer.  We welcomed Sean McEntee, Senior Director of Client Services at 3Q Digital, who gave an excellent presentation, “Make YouTube Your Newest Performance Channel”.  Following are some of Sean’s tips and insights that stood out from the presentation: There are two main advertising formats: In-Stream and Video Discovery. It’s important to separate these formats by campaign. Prioritize TrueView for Action. Keep in mind this requires you to use Smart...Read More...

Top Digital Marketing Trends – April SEMpdx Event Recap

April 14, 2015 – A sold-out crowd welcomed Ethology’s Mike Corak to this month’s SEMpdx event.  With experience building successful strategies over the years for companies like Coca-Cola, FedEx and Walt Disney, Mike walked us through all things digital as he shared the top trends for 2015 that deserve our attention. Customer experience is the next big thing – This brings together content strategy and user design. Content quality over quantity – Before creating any new content, take care of your existing content. Think ROT: redundant, outdated...Read More...

Video Marketing – February SEMpdx Event Recap

Video Marketing – February SEMpdx Event Recap February 10, 2015 – This month’s SEMpdx event focused on video marketing.  Casey Henry, from Wistia, joined us from Cambridge, MA to share his research on effective video marketing and where video can have the biggest impact. Looking at video marketing as it relates to SEO, Casey stressed it’s more than just video snippets.  In fact, results from an in-house rich snippets test showed there is no return of video snippets in web search.  So Wistia came up with a strategy: Your Home vs. The Playground.  Place conversion videos on your home site...Read More...

Embedding Youtube Video in WordPress

Todd Mintz posted a YouTube video a couple of days ago and complained of “embedding issues” so I thought I’d do the same, testing for myself. Todd’s right… Although it showed in Firefox, it wouldn’t work in IE… What a a pain… Sorry Todd, but here’s the fix – Before embedding the Youtube code in a WordPress post, go to Users – your profile – and UNcheck the box for “use the visual editor when writing”. It’s stupid, but that all it takes to fix the issue....Read More...

Dunk Like An All-Star And Have An All-Star Dunk Your Dunk

This is a brilliant social media marketing idea…NBA Dunk contestant Rudy Gay is leading up the following promotion: Upload your best slam dunk videos to You Tube and he will select one dunk to perform at the NBA All-Star Game Dunk Contest. A great way to engage the community to follow the new videos being uploaded to You Tube & participate in their evaluation. There’s a pretty good chance that a certain number of viral videos will emerge from this process and when one of these dunk videos goes viral, Rudy’s promotion is...Read More...