The digital marketing landscape is constantly evolving with innovative technologies, platforms, and strategies. As we enter 2024, I have taken the liberty to synthesize and simplify several key trends that will shape digital marketing over the...
[caption id="attachment_551029" align="aligncenter" width="791"] Image by Bing Image Creator[/caption] The digital marketing ecosystem has experienced dramatic changes, particularly in the last few years. For example, Web 3’s metaverse provided...
On January 11th, I was honored to participate in a panel of esteemed digital marketing colleagues, hosted by SEMpdx. The title and theme of our panel was “The Future of Digital Marketing” (2022 Edition). My fellow panelists included: Tricia...
What a year 2021 has been. As humans and marketers, we navigated challenges created by COVID, privacy issues and political polarization fueled by social media. As we look towards 2022, new opportunities (like NFTs and hybrid events) and challenges...
[caption id="attachment_27953" align="alignright" width="450"] Sean McEntee[/caption] June 4, 2019 – SEMpdx held its last educational event this week before breaking for summer. We welcomed Sean McEntee, Senior Director of Client Services at...
April 14, 2015 – A sold-out crowd welcomed Ethology’s Mike Corak to this month’s SEMpdx event. With experience building successful strategies over the years for companies like Coca-Cola, FedEx and Walt Disney, Mike walked us through all...
February 10, 2015 – This month’s SEMpdx event focused on video marketing. Casey Henry, from Wistia, joined us from Cambridge, MA to share his research on effective video marketing and where video can have the biggest impact. Looking at...
I thought that Tuesday's Social Media SixPack presentation went pretty well, and someone e-mailed me asking me for my slides, so I decided to post a dry run of my presentation here. I went a bit long here. at about 10 minutes, but it might be...
Todd Mintz posted a YouTube video a couple of days ago and complained of "embedding issues" so I thought I'd do the same, testing for myself. Todd's right... Although it showed in Firefox, it wouldn't work in IE... What a a pain... Sorry Todd,...
This is a brilliant social media marketing idea...NBA Dunk contestant Rudy Gay is leading up the following promotion: Upload your best slam dunk videos to You Tube and he will select one dunk to perform at the NBA All-Star Game Dunk Contest. A...