With a decade or more of related experience, I fit the bill and we scheduled a visit to Anvil Media, Inc. Anna and her cameraman spent an hour or two with the Anvil team, asking questions and getting a better idea of what goes into the online reputation management process.
They also interviewed one of our clients, FlightStats, who has utilized proactive online reputation management techniques to bolster its brand, rather than repair it after the fact. One of the SEMpdx board members informed me that my face appeared in a promotional segment for the feature, which is scheduled to appear 6 p.m. evening news broadcast on April 24th.
Should it actually air as planned, and not come out too unflattering, look for an update and link to the archived online reputation management segment. SEMpdx continues to put search on the map in Portland through it’s member marketing efforts…we’re just part of the machine.
Kent Lewis is a co-founder and the first President of SEMpdx, a professional trade organization based in Portland, Oregon that provides educational opportunities for local businesses and individuals interested in a career in search engine marketing. To pay the bills, he plays the role of President of Anvil Media, Inc., where he is responsible for managing operations, marketing and business development to achieve the company’s mission: to build Anvil into the one of the most respected search engine marketing agencies in the world. In 2001, Lewis created pdxMindShare to build businesses and careers through networking and weekly emails featuring jobs and industry events. He is also an adjunct professor at Portland State University.