10 Effective Social Media Strategies to Extend Brand Awareness and Increase Engagement

10 Effective Social Media Strategies to Extend Brand Awareness and Increase Engagement Over the years, I’ve written extensively on the topic of social media marketing. I’ve covered the spectrum of topics from social media research and management to monitoring and measurement. As Facebook, Twitter and other social platforms take heat for ill-fated privacy policies and stances on advertising, I thought it would be prudent to revisit fundamental social media strategies that matter as much today as ever before. Consider these ten social strategies as you revisit your social media channels and marketing initiatives for 2019 and...Read More...

Digital Summit Seattle Conference Highlights: Day 2

Digital Summit Seattle Conference Highlights: Day 2 The second day of the Digital Summit Seattle built on the momentum of day one, which I covered in a previous post. As a veteran digital marketer since 1996, it can be tough to maintain interest or gain new insights, but Digital Summit delivered on multiple fronts. Below is a high-level summary of insights from the sessions I attended. For a more in-depth exploration, I recommend following the #digitalsummit and #dssea hashtags on Twitter. Designing Connected Content, Mike Atherton, Facebook Mike reminds us that most consumers are consuming...Read More...

Digital Summit Seattle Conference Highlights: Day 1

Digital Summit Seattle Conference Highlights: Day 1 This week, I had the honor of speaking on the topic of podcasting at Digital Summit Seattle. In the past, I’ve enjoyed live-blogging for various publications, but this time around, I thought a recap of session highlights was sufficient for the SEMpdx ecosystem. Below are highlights from various sessions on day one of the two-day digital marketing conference. I plan to provide another recap of day two shortly. If you’re sad you missed this round, fear not, as there are more Digital Summit conferences coming to a city near you, including...Read More...

How to Respond to Online Reviews: Best Practices

The reputation economy is alive and well in 2019. Brands big and small, from retailers and service providers to manufacturers are impacted by online reviews. As a result, companies must be proactive and disciplined about managing online reviews to maximize the positive impact on brand perception and ultimately, sales. Why Online Reviews Matter According to research by Harvard Business School, a single star increase in the Yelp five-star rating system can increase revenue between five and nine percent. Brands can increase customer advocacy by...Read More...

2019 Digital Marketing Predictions (+ 2018 Year-in-Review)

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for 2019. As we’ve done for the past 12+ years, we sat down and graded our 2018 predictions, then discussed our 2019 digital marketing predictions and are ready to share them below. 2018 Digital Marketing Prediction: How Did We Do? Voice Search will make massive strides in 2018 In 2018, digital assistants...Read More...