2019 Digital Marketing Predictions (+ 2018 Year-in-Review)

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for 2019. As we’ve done for the past 12+ years, we sat down and graded our 2018 predictions, then discussed our 2019 digital marketing predictions and are ready to share them below. 2018 Digital Marketing Prediction: How Did We Do? Voice Search will make massive strides in 2018 In 2018, digital assistants...Read More...

Online reputation management: going beyond search results

Editors Note: Although I contributed to this article, Michael Green was the primary author of this piece. When news reports noted that some engineers at Facebook had requested transfers to the company’s less-embattled Instagram and WhatsApp divisions, it was a visible reminder of how a damaged public reputation can affect the stability of employees. You might say: “This is obvious. Of course a damaged public reputation can lead to the loss of some employees. Tell me something I don’t know.” If only it were so simple. The interconnectedness of...Read More...

12 questions to ask when hiring an SEO/SEM company

Selecting a search engine marketing (SEM), pay-per-click (PPC) or search engine optimization (SEO) vendor can be daunting. That assumes you’ve already made the decision to outsource rather than build an in-house team and to work with a boutique SEM/PPC/SEO agency over a freelancer/consultant or even a larger traditional full-service agency. Having had experience selecting and managing marketing vendors can be helpful, but there are unique evaluation criteria when considering SEM/PPC/SEO companies. This post covers both the most common...Read More...

10 Factors to a Successful Company Launch via Paid and Organic Search Marketing

I’ve always enjoyed working with entrepreneurs on go-to-market strategies, perhaps because I’ve been in that position myself in the past. Although startups are typically higher-risk clients with smaller budgets for agencies, it’s easier to make a huge impact with early-stage companies via marketing. I’ve also found start-ups tend to listen and respect marketing partners, likely because they know less about marketing and already have too many hats to wear to have time to get in the way. Most startups are looking to make the biggest possible...Read More...

7 Steps to Leverage Social Media to Increase Search Engine Visibility

7 Steps to Leverage Social Media to Increase Search Engine Visibility In their quest for the most useful search result, Google’s algorithm has placed increasing weight on social media signals including citations, likes, comments, and shares. Brands that have hesitated to enter the social media fracas have paid a price in terms of organic search rankings. Conversely, brands who embraced social early have benefitted from the additional boost in visibility. The integration of social media tactics into search engine optimization (SEO) efforts can maximize the impact of those efforts on brand visibility,...Read More...