Influencer Marketing Strategy Best Practices, Tips and Trends

Influencer Marketing Strategy Best Practices, Tips and Trends I recently had the opportunity to appear as a guest on Michael Perman’s show: Craving the Future Podcast: The Future of Influence. I shared the guest role with the co-host of my new podcast, Podcast for Closers, Mike Chase. The conversation among the three of us centered around the future of influence and how marketing and sales will evolve in the coming years. One area we touched briefly upon was the role social media influencers play in our lives. The interview inspired me to take a deeper dive into the rapidly evolving and often...Read More...

Reasons why to buy branded paid keyword search terms in Google AdWords

Reasons why to buy branded paid keyword search terms in Google AdWords Not long after Google unveiled AdWords in 2002, companies have had the option to buy branded terms. Unfortunately, many organizations have elected not to purchase their own company, product or service-related terms for a variety of reasons, primarily because an organizations’ website already ranks #1 in organic search results for those terms and feels they can save money by investing elsewhere. I believe this is logical, but short-sighted thinking. In this article, I outline at least five reasons to buy branded terms in paid search. 1....Read More...

Digital Summit Portland: Day 2 Recap: Google Semantic Search, Fyre Festival & Brand Trolls

The second and final day of Digital Summit Portland built nicely upon insights from the first day. Before we dive in, be sure to check out my day 1 recap: Voice, Rebel Brands and UX Design. The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain, Matthew Capala, Alphametic In this session, Matthew shared recent research regarding the impact of organic search traffic (a primary source for a majority of websites) and key ranking factors. Those ranking factors have evolved from keyword-based to...Read More...

Digital Summit Portland: Day 1 Recap: Voice, Rebel Brands and UX Design

Digital Summit Portland: Day 1 Recap: Voice, Rebel Brands and UX Design For the third year in a row, I’ve had the opportunity to attend the Digital Summit in Portland. This is my second appearance as a guest presenter, but I’ve elected to attend as many sessions as possible and share insights and thoughts with my SEMpdx peeps. My goal is to share the best highlights over the 2-day conference, for those that couldn’t make it or were too lazy to take their own notes. Enjoy and feel free to share your thoughts in the comments section below. For attendees with a VIP pass (like yours truly and other members of the...Read More...

10 Effective Social Media Strategies to Extend Brand Awareness and Increase Engagement

10 Effective Social Media Strategies to Extend Brand Awareness and Increase Engagement Over the years, I’ve written extensively on the topic of social media marketing. I’ve covered the spectrum of topics from social media research and management to monitoring and measurement. As Facebook, Twitter and other social platforms take heat for ill-fated privacy policies and stances on advertising, I thought it would be prudent to revisit fundamental social media strategies that matter as much today as ever before. Consider these ten social strategies as you revisit your social media channels and marketing initiatives for 2019 and...Read More...