The October 2014 SEMpdx educational event features a very special guest, Jon Colman of Facebook. Join us as we learn all about building an integrated content strategy!
Date and Time
Tuesday, October 7th, 2014
5:00 pm to 7:00 pm. Presentations start at 5:30pm
(1st Tuesday, not 2nd Tuesday)
Building an Integrated Content Strategy
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?
In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.
By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.
You’ll learn about:
- What content strategy is (and isn’t!)
- Why “content” means more than just words
- The 8 core components of content strategy
- The 5 key impacts of a strong content strategy
Jonathon Colman isn’t ignoring you, he’s just really, really introverted. Despite this, he’s a Webby Award-winning content strategist at Facebook, the social network. Yeah, he’s surprised by that, too. Jonathon served overseas in the Peace Corps, has spoken at tech events on five continents (next up: Antarctica!), and graduated from the University of Washington with a master’s degree in information management. All that makes him a nerd, but don’t worry—he’s one of the good ones. You can find Jonathon on Facebook or Twitter @jcolman.
Eastside Exchange Building
123 NE 3rd Ave
Portland OR 97232
Special thanks to October’s event host Upsource