A Minimalistic Paid Search Tip

“Keep your eyes on the prize…hold on.”…Bruce Springsteen Many of the paid search accounts that I’ve worked with contain a geographical component and I have a well-used spreadsheet that contains the names of the biggest U.S. Cities, States, and State Abbreviations for those accounts. I often combine this list with my “core” keywords so that my ads can reach the geographical paid search long tail. But, as I was examining the conversion keywords on one particular account, I had the following paid search epiphany: “IN” is not only the...Read More...

Twelve Step Plan That Should Help You Get a Reconsideration (or Out of the Sandbox) From Google

by Lisa Williams We have a client who came to us in March to help procure a Reconsideration Request from Google. De-indexing and reconsideration at Google is not a simple feat. Google reconsideration and religion have a lot in common. Many faiths (as with many search engines) have the same premise, be good and you will be rewarded. It’s not always clear what the rules are or where you stand. Just as in religion there is no real criteria to assess (in real time and with a tracking system) if you’re on the right track. “I’ve been a good...Read More...

Searchfest 08 Speaker Reflections

Searchfest 08 was a tremendous success and our great speakers were one of the top reasons why our event was such a big hit. I asked our speakers to reflect upon their Searchfest 08 experience: Lisa Williams: Top 3 Cool Things I Noticed at SearchFest 08 1) One of the most striking benefits of SEMPDX SearchFest 08′ is the caliber of speaker. To hear Rand Fishkin of SEOMOZ, Google, Microsoft reps and other search marketing powerhouse speakers you’d need to go to SES or SMX and pay upwards of $2000. For as little as $149 (members...Read More...

David Mihm SEMpdx Searchfest 08 Schwag Ho

David Mihm SEMpdx Searchfest 08 Schwag Ho Photo Credit to Rebecca Kelley Hi there. I’m David Mihm. I’m based in the San Francisco Bay AreaPortland, Oregon, and I help small and medium-sized businesses in the western United States refine and expand their presence on the internet. I’ve completed a design or performed SEO for companies across a wide spectrum, including real estate, law, professional, media, non-profit, B2B, and retail. And if you need an updated logo or print design, I can help with that,...Read More...

SearchFest Attendee Survey

In all of our post show excitement, and the scramble to get the presentations up, our request for attendees to take the satisfaction survey was overlooked. We had well over 200 attendees, and got plenty of great comments, but are anxious to get some organized feedback.. If you attended Portland Oregons SearchFest ’08 last Monday, we would appreciate it if you would take just a couple of minutes of your time to to complete this survey.Read More...

Congrats To Gary Pool For Winning The SMX Social Ticket At Searchfest 08

What did Gary win? SMX Social Media SMX Social Media, April 22 & 23, Long Beach, CA – $1195 value! This two-day event will get you up to speed on social media and how to engage communities at social media sites. The West Coast version of SMX Social Media is an encore presentation of the standing-room only NYC edition held last autumn. You’ll be a master of social media marketing after attending SMX Social Media! Other Winners: Rob Hegemann of Hydrabrush.com won the Search Engine Academy Pass. Search Engine Academy Essentials...Read More...