SEMpdx has partnered with CMD, Oregon’s largest multi-disciplined marketing agency, and specifically with the agency’s earned media group, to help further promote and raise SEMpdx’s profile.
CMD has been a front runner in developing best practices for how to incorporate social media and search within PR efforts for its clients, such as Cisco Systems, NW Natural, Intel and JELD-WEN, inc. In fact, the agency’s PR group recently changed its name to CMD’s earned media group, which better reflects CMD’s philosophy that generating exposure and building a reputation in today’s increasingly digital world requires seamlessly incorporating creative PR, search and social media solutions.
“For the past few years, we’ve been focused not only on traditional PR efforts, but the best ways to deliver news directly to end audiences via the latest digital channels they’re using,” said Darcie Meihoff, APR, CMD managing director/earned media. “It’s great to work together with an organization like SEMpdx, which is recognized as a leader in promoting and advancing the best thinking in the field of search.”
The collaboration between SEMpdx and CMD will expand the reach of both organizations and increase educational opportunities for local professionals in order to help to build Portland’s reputation as the leader in the areas of search and social media.