Reasons why to buy branded paid keyword search terms in Google AdWords

Not long after Google unveiled AdWords in 2002, companies have had the option to buy branded terms. Unfortunately, many organizations have elected not to purchase their own company, product or service-related terms for a variety of reasons,...

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2019 Digital Marketing Predictions (+ 2018 Year-in-Review)

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for...

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