sempdx

2020 Digital Marketing Predictions from Anvil Media

Where does the time go? It seems like just a year ago we were making predictions about 2019 digital marketing trends, yet here we are. For the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to...

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10 Effective Social Media Strategies to Extend Brand Awareness and Increase Engagement

Over the years, I’ve written extensively on the topic of social media marketing. I’ve covered the spectrum of topics from social media research and management to monitoring and measurement. As Facebook, Twitter and other social platforms take...

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7 Steps to Leverage Social Media to Increase Search Engine Visibility

[caption id="attachment_14025" align="alignnone" width="300"] Social media + Search engine optimization = success[/caption] In their quest for the most useful search result, Google’s algorithm has placed increasing weight on social media...

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Search Engine Strategy New York as Experienced by SEMpdx President Kent Lewis

I just wrapped up 4 days of blog coverage for Search Marketing Standard at SES New York. You can read about the 16 sessions I attended online, and check my personal blog for additional color commentary. All-in-all, the event was good. Since I...

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